Draup - Brand Marketer (3-5 yrs)

Role Overview:

We are seeking a Brand Marketer with 3-5 years of experience to strengthen our brand presence, drive thought leadership, and execute high-impact marketing campaigns. The ideal candidate will be responsible for crafting compelling brand narratives, increasing brand visibility, and ensuring consistent messaging across channels.

Key Responsibilities:

Brand Strategy & Positioning: Develop and execute brand positioning strategies aligned with business goals to enhance Draup's brand equity in the B2B SaaS space.

Content & Thought Leadership: Work closely with the content marketing team to create compelling narratives, blogs, whitepapers, and industry reports that establish Draup as a market leader.

Campaign Execution: Plan and execute brand marketing campaigns, ensuring consistency in messaging and visual identity across digital, social, and offline channels.

Event & Community Engagement: Support brand presence at industry conferences, webinars, and partner events to boost awareness and engagement.

PR & Media Relations: Collaborate with PR agencies and internal stakeholders to secure media coverage, press releases, and speaking opportunities.

Performance & Analytics: Track, measure, and report brand marketing efforts to optimize reach, engagement, and impact.

Cross-functional Collaboration: Work closely with sales, product marketing, and demand generation teams to align brand messaging with GTM strategies.

Qualifications & Skills:

1. 3-5 years of experience in brand marketing, corporate communications, or content marketing, preferably in a B2B SaaS environment.

2. Strong storytelling, content creation, and messaging skills.

3. Experience in executing digital brand campaigns and content-led marketing initiatives.

4. Knowledge of brand positioning, messaging frameworks, and audience engagement strategies.

5. Excellent written and verbal communication skills.

6, Ability to work in a fast-paced environment and collaborate with multiple stakeholders.

7. Experience in PR, media relations, or employer branding is a plus.

Why Join Us?

- Be part of an innovative and fast-growing B2B SaaS company working with Fortune 500 clients.

- Opportunity to shape and elevate a global brand in the talent and sales intelligence space.

- A collaborative and high-energy work culture with a focus on impact and growth.

If you are a strategic brand marketer passionate about building brand narratives and driving thought leadership, we'd love to hear from you!