Program Manager

Program Manager, Digital Marketing, Denave
Key Responsibilities
• This will be a client-facing role with a charter to define and execute the digital marketing
strategy. Establish, implement and measure the effectiveness of digital initiatives to drive
awareness and adoption of client solutions.
• Establish and optimize a variety of digital advertising partnerships to drive greater
adoption. Work at the strategic level (generating bold and innovative ideas for growth)
and at the tactical level (managing campaigns, analyzing traffic data, solving problems,
analyzing adoption and making continuous improvements based on performance,
trends, and insights)
• Coordinate with client stakeholders for necessary information gathering and manage
simultaneous time-sensitive projects
• Deep knowledge of the display advertising eco-system including hands-on experience
with mobile ad networks, media buying agencies, GDN, programmatic buying, content
marketing, social media and re-targeting
• Handle Paid promotions, Google Adwords & Facebook adverts optimizing them for
maximum ROI
• Adept at running email campaigns, with thorough knowledge of platforms.
• Manage the Social Media, SEO and Content strategy of the business
• Set up campaigns and build community through social media channels such as
Facebook, Twitter, LinkedIn, YouTube, Quora, and Instagram etc.

Basic Qualifications
• Post graduate degree
• 8+ years of relevant experience
• Demonstrated ability to create innovative new marketing programs and/or partnerships
that generate results
• Proven track record in B2B traffic generation, managing digital/mobile advertising.
• Superior verbal and written communications skills with attention-to-detail.
• Strong customer obsession
• Intuition for customer communication; adept at marketing copywriting
• Strong data management skills in Excel.