Performance Marketing Manager

Role & responsibilities

• Develop and implement account-based marketing (ABM) campaigns specifically targeting high-value B2B accounts.
• Develop and execute integrated paid media strategies across multiple channels, with a specific focus on B2B platforms and channels (LinkedIn, Google Ads for B2B, industry-specific platforms).
• Manage and optimize paid advertising campaigns, including budget allocation, bid management, keyword research, ad copy creation, and landing page optimization tailored to a B2B audience.
• Conduct in-depth analysis of campaign performance, track key metrics (e.g., cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rates), and identify areas for improvement within the B2B context.
• Develop and implement A/B testing strategies to optimize campaign performance and improve conversion rates within the B2B environment.
• Manage and monitor campaign budgets effectively, ensuring ROI targets are met within the B2B market.

Preferred candidate profile

• 10+ years of experience in digital marketing, with a strong focus on B2B paid advertising.
• Proven experience in managing and optimizing paid advertising campaigns across multiple channels, with a demonstrated track record of success in B2B environments (LinkedIn Ads, Google Ads for B2B, industry-specific platforms).
• Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions within the B2B context.
• Experience with A/B testing, campaign optimization, and conversion rate optimization (CRO) techniques tailored to B2B audiences.
• Experience with account-based marketing (ABM) campaigns specifically targeting B2B accounts is a plus.
• Experience with marketing automation platforms (e.g., Marketo, Pardot) is a plus.

Perks and benefits

Hybrid work module