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7 Oddity Healthcare Jobs

Performance Marketing Manager

4-9 years

₹ 5 - 14L/yr

Navi Mumbai

2 vacancies

Performance Marketing Manager

Oddity Healthcare

posted 1mon ago

Job Description


Key Responsibilities:


1. Performance Marketing Strategy:

  • Develop and own the overall performance marketing strategy to drive traffic, revenue growth, and customer acquisition.
  • Implement best practices for scaling paid media campaigns across platforms like Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and emerging channels.
  • Focus on optimizing for Customer Acquisition Cost (CAC), Lifetime
  • Value (LTV), and Return on Ad Spend (ROAS).

2. Campaign Management & Optimization:

  • Lead the end-to-end execution of digital marketing campaigns, including planning, budgeting, execution, and performance analysis.
  • Continuously optimize campaign performance through A/B testing, creative iterations, audience targeting, and bid adjustments.
  • Collaborate with creative teams to develop high-converting ad creatives and landing pages.

3. Data Analysis & Reporting:

  • Analyze campaign performance data and customer behavior metrics to identify trends and opportunities.
  • Create detailed performance reports, providing actionable insights and recommendations to senior leadership.
  • Use predictive analytics to forecast performance outcomes and guide budget allocation.

4. Customer Journey & Funnel Optimization:

  • Work closely with UX teams to optimize the customer journey from acquisition to conversion.
  • Focus on increasing conversion rates through landing page optimization, checkout processes, and post-purchase experiences.
  • Develop and execute retargeting strategies to re-engage customersand drive repeat purchases.

5. Technology & Tools:

  • Leverage advanced marketing tools and platforms, such as Google Analytics, Shopify, WebEngage, GoKwik, KwikPass and CRM systems, to enhance campaign effectiveness.

Qualifications:

  • Masters degree in Marketing, Business, Data Analytics, or a related field; MBA

preferred.

  • 7+ years of experience in performance marketing, specifically within a D2C or

e-commerce environment.

  • Demonstrated success in scaling paid media budgets and achieving

aggressive growth targets.

  • Deep expertise in key performance marketing platforms (Google Ads,

Facebook/Meta Ads, etc.).

  • Strong analytical skills with experience in data-driven decision-making and

ROI-focused marketing.

  • Experience with tools like Google Analytics, Excel (pivot tables, v-lookups),

and marketing automation platforms.

  • Exceptional leadership and team management abilities.


Employment Type: Full Time, Permanent

Read full job description

What people at Oddity Healthcare are saying

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Oddity Healthcare Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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