Search Engine Optimization Lead

Who we're looking for:

We are seeking a highly motivated and results-oriented Senior SEO Specialist with 6-8 years of experience to join our growing marketing team. The ideal candidate will have a proven track record of success in driving organic search visibility and generating leads for B2B businesses. This role requires a deep understanding of SEO best practices, a data-driven approach, and a passion for staying ahead of the latest industry trends. You will own and drive SEO initiatives that directly impact lead generation, pipeline, and revenue.

What you will do:

• Lead generation: Develop consistent inbound lead generation strategy from markets like US & UK in B2B domain (especially finance domain).
• Develop and execute comprehensive SEO strategies: Conduct in-depth keyword research, competitive analysis, and on-page/off-page optimization.
• Technical SEO: Diagnose and resolve website technical issues that impact search engine crawlability and indexing (e.g., site speed, mobile-friendliness, XML sitemaps, robots.txt).
• Content Strategy: Collaborate with content marketers to optimize website content, blog posts, and other digital assets for search engines.
• Link Building & Backlink Strategies:Develop and implement strategies to acquire quality backlinks and improve domain authority. Execute link-building strategies, including guest blogging, outreach and partnerships with relevant industry websites.
• A/B Testing:Conduct experiments on web elements to identify the best strategies for maximizing traffic and leads.
• Performance Monitoring: Track SEO rankings, website traffic and key metrics, providing actionable insights for improvement.

Qualifications:

• 6-8 years of experience in SEO, with a strong focus on B2B SEO.
• Proven track record of successfully driving organic traffic, improving search engine rankings, and generating leads.
• Proficiency in relevant tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, or other similar platforms
• Strong understanding of on-page SEO, off-page SEO & technical SEO
• Analytical mindset with excellent attention to detail and the ability to derive insights from data
• Ability to manage multiple tasks and collaborate effectively with cross-functional team