Croma - Lead - Internal Communications (15-22 yrs)

Lead - Internal Communications

Position Overview :

The Lead - Internal Communications will be responsible for executing and managing all internal communication initiatives at Croma, fostering employee engagement and ensuring consistent messaging across the organisation. This role will work closely with and report to the Head of Corporate Communications to implement internal communication strategies that drive pride and engagement among Infinitians.

Key Responsibilities :

Employee Communications :

- Create and manage content for internal newsletters, emails, and other communication channels

- Own the day-to-day management and content updates of the company intranet

- Develop compelling narratives and content that showcase company culture and values

- Write and edit communications for company-wide announcements, policies, and initiatives

- Create and maintain internal communication calendars

- Track and analyse the effectiveness of internal communications through metrics and employee feedback

Employee Engagement Initiatives:

- Partner with HR to develop and execute communication plans for engagement programs

- Create content and communications for internal events

- Support the development and distribution of employee surveys

- Design and implement communication campaigns to boost engagement across the organisation

- Create and maintain communication templates for regular employee updates

Leadership Communications:

- Support the creation of content for CEO and CXO communications, including internal emails, media

statements, speeches, etc

- Assist in developing presentation materials for leadership town halls and meetings

- Draft internal announcements and updates from leadership team members

- Help maintain consistency in leadership communication style and messaging

Intranet Management:

- Lead the content strategy and management for the Intranet

- Create and implement content plans for regular intranet updates

- Manage the intranet content calendar

- Ensure all content is current, relevant, and aligned with company objectives

- Train and support content contributors across the organization

Sensitisation Programmes:

- Collaborate with HR to develop communication materials for sensitisation programs

- Create ongoing communication campaigns to reinforce key messages

- Design and implement follow-up communications to ensure message retention

- Track and measure the effectiveness of sensitization communications

Unboxed Internal Community:

- Develop and implement strategies to encourage employee participation in content creation for

Unboxed by Croma

- Identify and coordinate with potential colleagues for video features

- Create processes and guidelines for employee-generated content

- Manage the internal community aspect of the Unboxed platform

Required Qualifications:

- Degree in Communications, Journalism, or related field

- 10+ years of experience in internal communications

- Proven track record of creating engaging internal communication campaigns

- Experience with intranet content management systems

- Strong project management skills

- Excellence in writing and editing for various internal audiences

Preferred Qualifications:

- Experience in retail or technology sector

- Knowledge of video production and digital content creation

- Experience with employee engagement metrics and analysis

- Understanding of change management communications

- Experience with leadership communications

Key Competencies:

- Exceptional writing and editing skills

- Strong interpersonal and relationship-building abilities

- Excellent project management and organizational skills

- Creative thinking and problem-solving capabilities

- Ability to handle sensitive information with discretion

- Strong understanding of employee engagement principles

- Ability to translate complex information into clear, engaging content

Reporting Structure:

- Reports to the Head of Corporate Communications

- Works closely with HR team and department heads

- Collaborates with various internal stakeholders across stores, distribution centres, and the corporate

office