Deputy General Manager Digital Marketing

The DGM - Digital Marketing for a real estate company is responsible for driving online marketing strategies, enhancing brand visibility, and generating leads through digital channels. This role involves overseeing the development and execution of digital campaigns, optimizing the companys online presence, and leveraging data-driven insights to boost marketing effectiveness and real estate sales.

Key Responsibilities:

• Develop and implement digital marketing strategies to promote real estate projects and generate qualified leads.
• Oversee SEO, SEM, content marketing, email marketing, and social media campaigns to drive traffic and engagement.
• Manage the companys website, ensuring it is optimized for user experience, lead generation, and search engine rankings.
• Analyze digital campaign performance and use data insights to refine strategies and improve ROI.
• Collaborate with the sales and design teams to create compelling marketing content and assets.
• Oversee paid digital advertising campaigns (Google Ads, social media ads, etc.) to ensure optimal performance.
• Track industry trends and competitor activity to ensure the companys digital presence remains competitive.
• Manage budgets for digital marketing initiatives and report on key metrics to senior management.

Skills

• 10 years of experience in digital marketing, with a focus on real estate or related industries.
• Strong knowledge of SEO, SEM, content marketing, social media, and digital advertising.
• Proficiency in marketing tools (Google Analytics, Google Ads, Facebook Ads, CRM systems, etc.).
• Excellent communication, and leadership skills.