Cognitud - Senior Manager - Salesforce Marketing Cloud (12-16 yrs)

About the job:

Domain : Strategy & Consulting.

Position : Salesforce Marketing Cloud Senior Manager.

Experience : 15-22 Years.

Your Team:

- As a leading global professional services company, you are invited to join a vibrant team and explore a diverse range of opportunities in strategy, consulting, digital, technology, and operations.

- You will be a part of a collaborative environment that combines unmatched experience and specialized skills across 40+ industries.

- This leading enterprise, at the intersection of business and technology, is dedicated to helping clients enhance performance and create sustainable value for stakeholders.

Your Job:

- Design new campaign strategies and marketing plans across all channels.

- Conduct client's Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.

- Developing business case for campaign strategies, technology solutions.

- Derive insights for campaign, work on Campaign attribution and optimization strategy.

- Define campaign KPIs and track them throughout the campaign lifecycle.

- Identifying marketing process improvement opportunities and re-define the processes.

- Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/.

- Personalization/ Data cloud/ Salesforce Loyalty.

- Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.

- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

- Your Capabilities - Experience with CRM, marketing software, channel integration, real time decisioning is desirable.

- Overall experience of 12+ years in designing / managing marketing campaigns with at least 6-7 years of hands-on functional consulting experience preferably in Salesforce.

- Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience.

- Qualifications: MBA from a tier 1 or 2 college.

- Skills: Salesforce Marketing Cloud, SFMC, Pardot, Campaign Marketing.