Manager - Trade Marketing - FMCG (7-16 yrs)

1) The position leads the IBP process for the portfolio of brands in sales by owning the trade / field activity grid, channel development programs while driving commercial excellence.

2) Developing and executing the Trade Marketing Plan for all Channels/zones in line with sales and marketing objectives. Design and Manage WS Loyalty Program | Star Retail Program | incentive program for FF & channel partners | Consumer Promotion | Distribution & visibility.

3) Be the Driving force behind On the ground / Store activations / BTL Activities / New Launches / Innovations. Effectively design and communicate Trade Activations to Field Leadership team.

4) Responsible to ensure ROI of various activations in the BTL Activations space. Analyse Trade Spends Effectiveness and onboard team to fine tune future revenue management & spends with higher ROIs.

5) Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands for your region

6) Deep Dive into Nielsen Analytics to track progress, uncover opportunities, identify issues to drive brand / channel volumes