CCT Digisol - Copy Lead (3-8 yrs)

Copy Lead

Roles & Responsibilities:

- Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the 360 Branding Department

- Reviewing the work done by the copywriters, providing feedback and improving their quality of work & skills levels

- Coming up with fresh concepts and ideas, presenting to the clients and developing them along with designers and account managers

- Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team

- Research and understand client's requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand's requirement

- Coming up with brand names, taglines, values, brand story, mission, vision, core values, philosophy etc. to define brand identity

- Continuously come up with new and innovative creative marketing ideas for a range of multiple clients

- Hire the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department

- Maintain, analyze and present team's performance data to the management at quarterly review meets and annual meets

- Performance appraisal of individual team members as per the company's processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures

- Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team

- Participate in the organization's upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and overall approach

- Support other teams, including the HR department for internal activities, events and brand CC's initiatives