The Knowledge Academy - Lead - OFF Page Team (3-8 yrs)

OFF Page Team Lead

Company Description:

- The Knowledge Academy is a global leader in providing high-quality training and certification courses across various domains.

- Founded in 2009, we empower professionals worldwide with the knowledge and skills they need to succeed in their careers.

- With courses covering topics like project management, IT, business analysis, leadership, and digital marketing, we have successfully delivered training solutions to clients in over 190 countries.

Role Description:

- This is a full-time on-site role for an OFF Page Team Lead located in Bengaluru.

- The Team Lead will be responsible for overseeing the off-page SEO strategy, link building initiatives, and managing a team of content creators and outreach specialists.

- The Team Lead will also collaborate with the marketing team to drive organic growth and improve search engine rankings.

Qualifications:

- Proven experience in off-page SEO strategies and paid link building.

- Strong leadership and team management skills.

- Knowledge of content marketing and outreach techniques.

- Analytical skills for monitoring and improving search engine rankings.

- Experience with SEO tools and analytics platforms.

- Excellent communication and collaboration skills.

- Degree in Marketing, Communication, or related field.

- Google Analytics and Google Adwords certifications are a plus .

Responsibilities:

- Develop and execute comprehensive off-page SEO strategies:

- Conduct thorough competitor analysis to identify link building opportunities.

- Research and implement effective link building techniques, including guest blogging, influencer outreach, and content syndication.

- Build and maintain relationships with industry influencers and media outlets.

- Identify and pursue high-quality, relevant backlinks from authoritative websites.

- Monitor and analyze the competitive landscape and adjust strategies accordingly.

Lead and manage a high-performing team:

- Recruit, hire, train, and mentor a team of content creators and outreach specialists.

- Set clear goals and performance expectations for team members.

- Provide regular feedback and guidance to improve individual and team performance.

- Foster a collaborative and productive team environment.

- Track team progress and ensure deadlines are met.

Collaborate with cross-functional teams:

- Work closely with the marketing team to align off-page SEO efforts with overall marketing goals.

- Collaborate with content teams to ensure content is optimized for search and link building.

- Communicate effectively with stakeholders across the organization.

Monitor and analyze SEO performance:

- Track key metrics, including website traffic, rankings, and backlink profiles.

- Analyze search engine results pages (SERPs) and identify areas for improvement.

- Generate regular reports on SEO performance and campaign results.

- Utilize SEO tools and analytics platforms to gather data and insights.

Stay up-to-date on industry trends:

- Stay abreast of the latest SEO best practices, algorithm updates, and industry news.

- Attend industry conferences and webinars to expand knowledge and network.

- Continuously research and explore new link building opportunities and techniques.

Qualifications:

- Proven experience: 3+ years of experience in off-page SEO strategies, including link building, outreach, and content marketing.