Team Lead - Digital Marketing (3-4 yrs)

About the job:

Job Description:

- Lead digital marketing strategies to meet client objectives.

- Collaborate with clients and internal teams to develop effective campaigns driving traffic, engagement, and conversions.

Key Responsibilities:

1. Develop and execute holistic digital marketing strategies encompassing SEO, PPC, social media, email marketing, and content marketing for us and our clients.

2. Engage with clients to grasp their business goals, target demographics, and market dynamics for tailored strategy development and implementation.

3. Perform thorough market research and competitive analysis to pinpoint growth opportunities and inform strategic decision-making for sustainable business expansion

4. Lead and mentor a team of digital marketers, offering guidance and support to ensure effective campaign execution and foster professional growth within the team

5. Continuously monitor and analyze campaign performance, delivering regular insightful reports to clients to track progress, optimize strategies, and achieve desired outcomes effectively.

Refine campaigns using data-driven insights to enhance ROI and meet client objectives efficiently and effectively.

7. Remain informed about current digital marketing trends and best practices, consistently refining strategies and tactics to ensure ongoing improvement and effectiveness

Requirements:

1. Bachelor's / master's degree in marketing, business, or related field.

2. Proven experience 2- 3 years in digital marketing, preferably in an agency environment

3. Proficient in various digital marketing channels and tactics like SEO, PPC, social media, email, and content marketing.

4. Experience managing and leading a team of digital marketers.

5. Demonstrates exceptional communication and interpersonal abilities, adept at fostering strong relationships with both clients and internal teams.

6. Possesses an analytical mindset, proficient in data interpretation, and adept at deriving actionable insights to drive informed decision-making.

7. Creative thinking and problem-solving skills.

8. Certifications in digital marketing (e.g., Google Ads, Google Analytics, and Hub Spot) are a plus.

9. Excellent written and communication skills in English is a MUST

Location: Chennai