Rainbow Hospital - Brand Lead (3-5 yrs)

- Focus Indicator Operations , Lead the development of the brand strategy, vision, and positioning to align with company goals and market opportunities.

- Define and communicate the brand's unique value proposition and ensure it resonates with target audiences across all channels.

- Lead the creation and execution of integrated brand campaigns (digital, print, TV, etc. ) that drive awareness, engagement, and conversions.

- Partner with medical teams to ensure that new product launches align with the overall brand strategy and are communicated effectively to the market.

- Work with sales teams to ensure the brand message is consistently communicated during customer-facing interactions and in sales materials.

- Responsible for providing insights in planning and development of marketing communication strategies/plan in co-ordination with the departmental o Execution of marketing collaterals such as corporate brochure and all marketing printing materials

- Oversee a team of and coordinate the activities related to Branding & Marketing with other team leaders/managers o Review and edit existing promotional materials for marketing effectiveness, cross selling implications and adherence to brand guidelines (customer)

- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints

- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies

- Work with various departments to ensure consistency and proper communication roll out plan on projects and the initiatives by various departments

- Responsible for all internal branding campaigns & promotions , Right vendor selection to work on various projects

- Monitor promotional expenses month on month to be within the budget o Develop promotional material in alignment with the brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message o Communicate our brand personality internally and align company around foundational ideas o Lead marketing team members through campaigns o Measure and report on success of marketing campaigns Any other portfolio that may be entrusted by the management from time to time

- Educational Qualifications: Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.

- Work Experience - 10+ years of experience in brand management, marketing, or related roles, with at least 3-5 years in a leadership position and creative communication agency.

- Strong understanding of brand strategy, consumer behavior, and market dynamics.

- Proven track record of leading successful brand campaigns and initiatives that drive measurable results.

- Experience in managing cross-functional teams and working with external agencies and partners.