Marketing Ops and Analytics

We are building a high-impact team at Clickpost, and this role offers the chance to get deeply involved in the 0 to 1 journey of marketing operations and analytics. If you re looking for a role with a clear, pre-defined playbook, this might not be the fit. However, if you re excited to shape processes from the ground up, streamline workflows, and create systems that drive operational excellence, we d love to hear from you.

As the Marketing Ops and Analytics Specialist, you will be pivotal in building a foundation for how we operate and measure success across marketing initiatives. This is not a typical marketing ops role you ll have the autonomy to build workflows and frameworks that scale as we grow. You ll need to be comfortable with ambiguity and have a passion for solving complex operational and analytical problems, all while maintaining a focus on delivering high-value insights and optimization opportunities.

Your primary focus will be on optimizing the marketing tech stack, setting up seamless automation workflows, and providing critical analytics to inform decision-making. You will play a hands-on role in shaping how our marketing team operates, driving data-backed strategies, and integrating marketing activities with broader business objectives.

You will be required to

• Build from scratch : Set up and optimize our marketing operations infrastructure, including CRM and marketing automation tools, ensuring that workflows are efficient and scalable.
• Lead marketing analytics : Own end-to-end data tracking and reporting across all marketing campaigns. This includes creating dashboards, analyzing performance data, and making actionable recommendations based on insights from platforms like Google Analytics 4, Looker Studio, and HubSpot.
• Design and manage automation : Create and optimize automation workflows that nurture leads, segment audiences, and ensure consistent touchpoints with prospects throughout the customer journey.
• Collaborate cross-functionally : Work closely with the marketing, sales, and product teams to ensure that marketing efforts are aligned with company goals and provide critical data insights for decision-making.
• Drive marketing optimization : Continuously look for ways to optimize marketing funnels and campaigns by analyzing data, identifying trends, and implementing solutions to improve conversion rates and ROI.
• Build reporting processes : Set up processes that allow the team to measure marketing effectiveness, including ROI tracking for campaigns and establishing a system to ensure revenue impact is measured from organic and paid channels.

This role will challenge you to wear multiple hats, continuously experiment, and drive operational improvements that align marketing performance with broader business objectives.

If you re someone who thrives in an evolving environment, has a passion for data and analytics, and enjoys taking ownership of projects from start to finish, this is the perfect opportunity to make a significant impact!