Marketing Manager - Online Courses

Sr Marketing Manager who will play a crucial role in driving the success of our online programs, optimizing lead generation, and fostering collaboration among internal teams and agency partners.

Key Responsibilities:

• Campaign Management: Execute data-driven campaigns, optimize ads across platforms (Meta, Google, LinkedIn), and leverage website inventory for course promotions.
• CRM Ownership: Manage HubSpot and CRM integrations to streamline contact lifecycle, nurturing, upselling, and cross-selling.
• Process Improvement: Develop scalable processes and align messaging across teams for efficient multi-channel campaigns.
• Analytics & Reporting: Deliver actionable insights through dashboards, optimizing MQLs, SQLs, content, and campaign performance.
• Operational Oversight: Oversee marketing, CRM, and feedback mechanisms, ensuring seamless stakeholder collaboration.

Experience:

• Growth & Marketing Expertise: 3+ years of experience in growth and marketing operations, preferably in edtech or educational startups, with a focus on B2C growth and engagement.
• Specialized Skills: Proficiency in Growth Marketing, Funnel Optimization, Marketing Automation, CRM, and Analytics.
• Team Management: Proven ability to lead a team of 3+ members and drive performance.
• Retention & Research: Experience in retention strategies, multivariate experiments, and user research is a plus.
• Technical Proficiency: Skilled in Google Analytics, HubSpot, marketing automation software, A/B testing, and campaign optimization.
• Communication & Collaboration: Strong written and verbal communication skills with a collaborative approach to cross-functional teamwork.
• Operational Excellence: Tech-savvy, analytical mindset with a first-principles approach, adept at managing multiple projects in fast-paced environments.