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73 SuperStuff Jobs
Retention Marketing Manager
SuperStuff
posted 6d ago
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Job Description
Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer Earn!
Responsibilities
- Understand the product, market business goals and how User retention fits into the overall
company goal - Define and execute campaigns with external internal stakeholders to meet retention goals
- Deep-dive into products features created by the team and develop go to
market strategies to launch these - Work with product, social, media performance marketing teams to build cohesive
communication and achieve targets quarter on quarter - Scaling up user retention in a single quarter via performance marketing , CRM and product
marketing campaigns - Lower digital CPO/CPU by improving AOF and Super user count
- Program manage campaign burns and discounting strategies for target cohorts
- Attribute modelling through event integration with Appsflyer and Clevertap
- Deliver an increase in retention with a reduction in CRC via cohort modeling and personalization
- Drive habit formation amongst users through merchandising and CRM channels (SMS, emailer,
notifications) - Marketing automation using our own digital tools and CleverTap for an increase in monthly order
frequency - Own interventions during customer lifecycle such as installation, onboarding, activation,
retention, and loyalty
Requirements and Skills:
- Have 5-10 years of experience working on Retention marketing or CRM campaigns for
consumer products - Must have experience in Clevertap platform and understanding of Marketing Automation
and Cohort analysis - Data oriented, and believe that everything can be measured, since what gets measured gets
improved eventually you have a good understanding of funnels, sprint agile ways of
working, creative wireframes marketing briefs - Comfortable with ambiguity, believe in first principles and have the skill to transform broad
ideas into action plans you have empathy towards users and colleagues, are creative and
excited by ideating/ building
Employment Type: Full Time, Permanent
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