Content Lead

Job Overview:

We re looking for a content superstar! As the Head of Content, you will play a pivotal role in crafting and executing communication strategies that effectively promote the brand to our target audience. Your primary focus will be on creating compelling marketing campaigns, developing engaging content, and establishing a strong brand presence to support the successful launch and promotion of our offerings.

This is a full time work from office role
Location: HSR, Bangalore
Reports to: Head of Growth

Key Responsibilities:

• Communication Strategy Development

• Develop a comprehensive omni-channel communication strategy aligned with the portfolio company s objectives and brand positioning
• Identify online target audiences, and market segments to formulate key messaging that effectively addresses customer needs and pain points
• Research market trends, competitor activities, and customer insights to inform and refine communication approaches

• Content Creation and Management

• Liaise with digital marketing agency/internal digital marketing team and external content production agency to produce ROI-driven static, videos, and landing pages
• Overseeing end to end video production from script writing to shoot to the final deliverable
• Structure, design, and oversee the content quality of marketing landing pages to ensure improved lead generation and user experience
• Manage a team of designers & copywriters to constantly improve, enhance content to maximize campaign ROIs
• Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals.
• Write and ideate engaging CLM drips campaigns tailored to nurture leads, improve retention, and drive customer engagement across the user journey.
• Quality-check and optimize SEO-enabled blogs to drive organic traffic and improve search engine rankings.

• Brand Building and Positioning

• Strengthen the companys brand identity and positioning in the market through integrated communication efforts

• Social Media/ Organic Growth

• Take ownership of brands social media presence, ensuring consistent brand voice and engagement across platforms (FB, Instagram, Youtube, LinkedIn)
• Drive growth on relevant metrics like follower count, engagement, reach on social platforms

• Performance Tracking & Analysis

• Track & deliver measurable outcomes such as CTRs, Form Fill rate, Organic Business share etc.
• Data driven decision making to execute marketing campaigns/strategies

Qualifications / Skills:

• Bachelors degree in Marketing, Communications, or a related field. A Masters degree is a plus. Tier 1 colleges preferred
• Proven experience of 5-8 years in marketing communication, brand management, or a similar role in a high-growth startup or any D2C brand
• Strong understanding of marketing principles and strategies, particularly in a B2C
• In-depth understanding of digital marketing ads and platforms (META, Google)
• Excellent written and verbal communication skills, with the ability to craft clear and impactful messaging
• Creative thinking and problem-solving skills to address communication challenges effectively
• Past experience in healthcare & 0 to 1 startup is a plus

What We Offer:

• An opportunity for you to grow into the role and expand your scope beyond content marketing
• A non-hierarchical work culture and performance-oriented environment
• Opportunity to work closely with Founders and Senior leadership and to contribute to strategic choices and share the direction of the business
• Industry-best compensation and ESOPs for stellar candidates
• Ownership of work and the ability to make a business impact at an early stage of the career