Head Of Marketing And Public Relations

Position: Brand Manager

Location: Chennai

Job Type: Full-time

About Us:
We are a forward-thinking consulting organisation that builds impactful brands that drive meaningful connections with their audiences. Our team collaborates with clients across various industries to create, develop, and enhance brand strategies that lead to measurable growth and success.

Job Overview:
As a Brand Manager, you will play a crucial role in shaping, developing, and managing our clients' brands, while also driving lead-generation initiatives. This role requires a strategic thinker passionate about brand development and a keen understanding of market trends, customer engagement, and lead generation strategies.

Key Responsibilities:

• Brand Strategy & Positioning:
  Develop, implement, and refine brand strategies to align with clients' business objectives. Identify target audiences and optimize positioning to maximize brand impact and engagement.

• Lead Generation:
  Strategize, plan, and execute lead generation campaigns that effectively attract and convert potential customers. Use brand messaging, targeted outreach, and digital marketing channels to drive qualified leads for client businesses.

• Campaign Development & Execution:
  Plan and execute brand campaigns across multiple channels, including digital, social media, content, and traditional advertising. Integrate lead generation tactics into brand campaigns to meet brand goals and KPIs.

• Market Analysis & Research:
  Conduct market research and analyze competitors to understand brand performance, identify trends, and uncover new opportunities for lead generation.

• Cross-functional Collaboration:
  Work closely with internal teams (creative, content, digital marketing) and external stakeholders (clients, agencies) to ensure alignment in brand messaging, lead generation objectives, and campaign execution.

• Brand Guidelines & Consistency:
  Develop and enforce brand guidelines to ensure consistent brand identity, messaging, and effective lead generation across all channels and touchpoints.

• Performance Metrics, Reporting & Optimization:
  Measure, analyze, and report on campaign performance, lead quality, brand awareness, and market share. Use data-driven insights to inform future strategies, optimize lead generation efforts, and improve brand effectiveness.

• Client Relationship Management:
  Build and maintain strong client relationships, acting as a trusted advisor and guiding clients on best practices for brand growth, positioning, and lead generation.

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Proven experience (3+ years) as a Brand Manager or in a similar role, preferably in brand consulting or a related industry.
• Strong understanding of brand management principles, market dynamics, lead generation, and consumer behavior.
• Experience in campaign management, digital marketing, and social media strategy with a focus on lead generation.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Data-driven with strong analytical skills and a knack for deriving insights from market data.

Why Join Us?

• Opportunity to work with diverse clients and industries.
• Collaborative and supportive work environment.
• Competitive salary and benefits.
• Professional growth and development opportunities.