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You should be the go-to idea person, concept maven, and creative writer in our fashion-forward content and creative team. Your focus will be on crafting engaging content in English for digital campaigns and social media projects.
A Day in the Life 70% : Creating, researching, and conceptualising fresh content across all brands. 30 %: Participating in ideation meetings, collaborative projects, and joint brainstorming sessions focused on driving P0 metrics and achieving organisational goals.
Requirements :
Minimum 1 ye ar exprience at a fast-paced advertising agency.
A natural idea person with experience in handling clients and rallying creative and digital teams around central concepts.
Excellent at formulating and presenting ideas for marketing and brand communications.
Experience in leading and participating in brainstorming sessions , ideating, writing, and executing original creative concepts based on brand managers briefs, objectives, or goals.
Passionate about new-age creative formats , including social media reels, shorts, and digital ad films.
Skilled in tailoring content and copy for specific purposes - whether to sell, engage, or inform.
Capable of omnichannel copywriting , including presentations, manifestos, scripts, webpages, blogs, social media, slogans, and news releases.
Strong understanding of the nativity requirements for different channels.
Driven by briefs - able to break them down and generate ideas for hero, hub, and hygiene content.
Goes beyond writing to ensure flawless execution, collaborating with creative and shoot teams to ensure visual elements complement the copy.
Understands the target audience for each brand and crafts copy that speaks directly to their community.
Identifies key messages and communicates them powerfully to influence the audience s feelings and actions.
High standard of quality control , with a keen eye for editing own and others work. Grammar is a priority!
Values research and is eager to stay informed on the latest fashion trends and styles.
Identifies fresh and interesting angles for written pieces.
Works collaboratively with the marketing team and brand managers to review the impact of work.
Contributes to business pitches and presentations to propose new ideas and project
Qualifications
Agency background
Portfolio of past work and writing samples with metrics on performance
BA in English Literature with a postgraduate degree in advertising or mass media communications