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209 MasterCard Jobs

Specialist, Marketing Operations

3-6 years

Pune

1 vacancy

Specialist, Marketing Operations

MasterCard

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Specialist, Marketing Operations

Who is Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview
The Global B2B Marketing Operations team is looking for a Specialist of Marketing Operations to support and scale lead gen. campaigns through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role
In this technical marketing role, you will:
Design email campaigns, lead capture forms, and landing pages in Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM).
Develop target audience segmentation in SFMC to execute email campaigns.
Conduct A/B testing of emails to optimize performance.
Create automated journeys for lead gen campaigns and manage lead routing.
Measure and analyze campaign performance, effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards.
Collaborate with internal stakeholders to understand project requirements and deliver high-quality campaign assets.
Ensure all marketing communications comply with legal standards and privacy regulations.

All About You
The ideal candidate for this position should have:

An MBA (preferably) in marketing, communication or a related field
Over 4 years of experience in marketing technology and automation
Hands-on experience with SFMC and Salesforce Sales Cloud. Certification is SFMC and experience in AEM and Cvent is a plus
Proficiency in HTML and CSS for building email templates
Knowledge of data privacy standards/guidelines i.e., GDPR, CAN-SPAM, CPPA etc.
Strong analytical and problem-solving abilities
Excellent communication and interpersonal skills
Openness to work in the EMEA time shift (12:00pm to 9:00pm IST)

Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:

Abide by Mastercard s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines.





Employment Type: Full Time, Permanent

Read full job description

MasterCard Interview Questions & Tips

Prepare for MasterCard roles with real interview advice

Top MasterCard Marketing and Operations Interview Questions

Q1. Longest Palindromic Subsequence Problem Statement Given a string A consisting of lowercase English letters, determine the length of the lon ... read more
Q2. Word Pattern Problem Statement Given two strings S and T , determine if S follows the same pattern as T . A full match means there is a bij ... read more
Q3. Palindrome String Validation Determine if a given string 'S' is a palindrome, considering only alphanumeric characters and ignoring spaces ... read more
View all 110 questions

What people at MasterCard are saying

What MasterCard employees are saying about work life

based on 725 employees
87%
92%
80%
78%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

MasterCard Benefits

Work From Home
Health Insurance
Cafeteria
Gymnasium
Education Assistance
Soft Skill Training +6 more
View more benefits

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MasterCard Pune Office Location

View all
Pune Office
MasterCard, Wing 1, Tower A, 9th & 10th Floors, Business Bay, Survey No 103, Opposite Poona Golfs Course, Airport Road, Yerwada Pune
Maharashtra 411006

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