Full ownership accountability of national marketing budgets and PL. Using annual marketing budgets of over $40m to drive profitable incremental business growth across performance marketing channels
Work closely with the regional General Manager, Sales Commercial Strategy teams to drive profitable growth across existing new categories
Optimise continuously look for opportunities scale up existing performance marketing channels - Google, Bing, Meta
Continuous test learn: identify commercial opportunities, prioritise execute initiatives for testing. Subsequently report back on outcomes recommend next steps for iteration or scaling up
Budgeting, forecasting, reporting performance and actions to senior leadership
Cross functional collaboration with other teams to drive profitable, long term business growth - CRM, Marketing Strategy Planning, sales commercial functions, analytics, product engineering. For example: Supporting development of:
Marketing audience strategy to maximise incremental lifetime value of Buyers Sellers (remarketing, cross-sell etc.)
Dashboards tools to help make better commercial decisions
Product changes to improve Buyer Seller experiences outcomes, and commercial outcomes for Bark
Required Skills and Experience
Experienced Performance Marketer:
4+ years of hands-on experience managing large North America-based PPC accounts
Expert knowledge of Google ads and Bing ads
Some Facebook ads experience
Analytical expertise:
Makes data-driven decisions recommendations, and communicates clearly to stakeholders of different levels of seniority
Expert knowledge of Microsoft Excel or Google Sheets, and experience using Tableau (or equivalent platforms)
Entrepreneurial spirit:
Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps
Other behaviours:
Strong work ethic, personal accountability, ownership
Attention to details
Perks and Benefits
5 days work week
Quarterly Socials
Flexible working policy with an office in Bangalore CBD.
Mediclaim Insurance
Personal annual LD Budgets with 52,000 to spend on your development
Enhanced Gym membership for all employees with access to mental health courses and fitness classes