Performance Marketing Manager

Role & responsibilities

1. Campaign Strategy & Execution:
• Plan, create, and manage paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
• Design and implement multi-channel strategies to drive leads, conversions, and revenue growth.
• Ensure that campaigns align with company goals and optimize for performance, ROI, and budget efficiency.
2. Data Analysis & Optimization:
• Monitor campaign performance and optimize bidding strategies, ad placements, and targeting.
• Analyze key performance metrics (KPIs) such as CTR, CPC, CPA, and conversion rates, and make data-driven decisions to improve results.
• Continuously test and iterate ad copy, creative elements, landing pages, and targeting to enhance performance.
3. Budget Management:
• Allocate and manage marketing budgets across multiple channels to maximize return on investment.
• Track and report on ad spend versus revenue growth to ensure campaigns are cost-effective and meet performance targets.
4. A/B Testing:
• Conduct A/B testing on creatives, audiences, and landing pages to identify what works best.
• Continuously experiment with different ad formats, placements, and messaging to enhance campaign performance.
5. Market Research & Audience Segmentation:
• Conduct research on market trends, competitor strategies, and target audience behaviors.
• Create detailed audience segments for more precise targeting and personalization.
6. Reporting & Insights:
• Provide detailed performance reports to stakeholders, including campaign insights, opportunities for optimization, and key takeaways.
• Present weekly/monthly performance updates, highlighting the impact on business KPIs.
7. Collaboration & Communication:
• Collaborate with internal teams such as content, design, product, and sales to ensure cohesive messaging and campaign execution.
• Work with external partners such as agencies or affiliate marketers to scale campaigns and achieve growth.
8. Stay Updated:
• Stay current on industry trends, platform updates, and best practices in performance marketing and paid media.
• Implement new tools and tactics to maintain a competitive edge in digital advertising

Skills and Qualifications:

• Proven experience in performance marketing, specifically in managing paid campaigns (PPC, social media, display ads, etc.).
• Strong understanding of digital marketing concepts, including paid search, display advertising, retargeting, and conversion tracking.
• Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, and other marketing automation tools.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Experience with A/B testing and multivariate experiments.
• Ability to manage multiple campaigns and projects simultaneously.
• Familiarity with audience targeting, lookalike audiences, and custom segments.
• Basic knowledge of SEO and content marketing is a plus.