Performance Marketing Manager

Role & responsibilities:

-Plan, execute, and analyze integrated marketing campaigns to increase brand awareness and drive engagement. 

-Develop, implement, and manage digital marketing campaigns on Google Ads and Facebook Ads platforms.

-Conduct thorough market research and competitor analysis to identify opportunities.

-Create ad strategies that align with business objectives, including audience targeting, budget allocation, and bidding strategies.

-Monitor and report on digital marketing metrics, providing insights to optimize strategies.

-Ensure all communication materials adhere to brand guidelines.

-Provide actionable insights to improve campaign performance and achieve business goals.

-Stay up-to-date with the latest trends and changes in Google Ads and Facebook Ads platforms.

-Experiment with new features and ad formats to keep campaigns innovative and effective.

-Ensure all campaigns comply with platform policies and best practices.