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69 SuperStuff Jobs
Performance Marketing Manager
SuperStuff
posted 1mon ago
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Job Description
Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn!
Superstuff is looking to hire a Performance Marketing Manager for a brand partner in the D2C Skincare & Healthcare space.
Role Description
Ownership of the complete P&L responsibility, including:
- Digital Marketing Leadership: Lead digital marketing strategy from ideation to media planning and execution across a diverse campaign portfolio, including brand awareness and engagement. Manage Paid Search (Google, Bing), Paid Social (Facebook & Instagram), Programmatic (display acquisition & retargeting), Affiliate Marketing partnerships, and Email Marketing.
- Subject Matter Expertise: Serve as the primary point of contact and subject matter expert for website operations, digital paid & organic media, and social platform experiences for both internal and external contacts.
- Budget Management & Optimization: Own budgets/spend to optimize ROAS and develop integrated digital channel strategies that are audience, content affinity, and data-driven to ensure traffic, acquisition, and conversion goals are met.
- Online Store Management: Lead and manage online store operations, including inventory, pricing, promotions, logistics, customer care, merchandising, and performance management.
- Collaboration with Agencies & Leadership: Work with the Digital Media Agency, Advertising Agency, and Leadership Team to set goals, refine strategies, and review progress.
- Quantitative Analysis & Reporting: Drive in-depth quantitative analyses: set up attribution models, multi-channel tracking, develop robust performance reporting frameworks, analytics, and ROI tracking for digital channels. Tools include Google Analytics, Facebook Business Manager, and Google AdWords.
- Customer Retention & Merchandising Strategy: Take ownership of customer retention marketing activities and merchandising strategies to scale up revenue.
- Cross-Functional Collaboration: Work closely with brand teams, supply chain teams, and other stakeholders in the value chain on all aspects related to growth, sales, content, and creatives.
- User Experience Management: Manage the user experience of the website, including site navigation and content development.
Requirements:
- 5 to 7+ years of proven hands-on experience in launching and managing websites and digital marketing, including digital media marketing, social media management, mobile, and email marketing.
- Experience with digital marketing software, including Google Analytics, Google AdWords, Facebook Business Manager.
- Experience working closely with eCommerce aggregators and performance marketing agencies, with familiarity in site platform technology platforms like Shopify, Magento, etc.
- Clear communication and interpersonal skills to collaborate with other teams and agencies.
- Proficiency in Microsoft Excel, Word, and PowerPoint, with a hands-on, analytical, and commercially minded approach.
- Varied industry exposure in running PPC, Affiliates, Email, and Display campaigns focusing on on-site visits and managing logistics setups.
- Strong leadership skills with experience managing cross-functional support for eCommerce.
Employment Type: Full Time, Permanent
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