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Marketing Ops Associate
Skillz
posted 30d ago
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Flexible timing
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Job Description
As part of the LiveOps team, the role involves planning and executing marketing campaigns, analyzing performance, and optimizing strategies to enhance player experiences. Youll work closely with cross-functional teams to ensure campaigns align with the overall strategy and contribute to the success of our gaming products.
Key Responsibilities:
- Plan and manage player acquisition, engagement, and retention campaigns (including emails, push notifications, in-app campaigns, and more).
- Develop limited-time offers, promotions, and seasonal content to drive player activity and monetization.
- Use data insights to optimize campaigns and recommend improvements.
- Collaborate with Analytics, Product, and Design teams to integrate campaigns seamlessly.
- Run A/B tests, track key metrics, and deliver actionable results.
- Maintain campaign calendars and ensure timely execution of events.
- Develop limited-time offers, promotions, and seasonal content to drive player activity and monetization.
What we are looking for:
- 3+ years of experience in mobile gaming marketing or campaign management. LiveOps experience is a plus.
- Strong knowledge of player acquisition, retention, and monetization strategies.
- Experience with campaign management tools and analytics platforms (e.g., Google Analytics, Clevertap, AppsFlyer).
- A/B testing and data-driven decision-making experience.
- Strong communication and cross-functional collaboration skills.
- Passion for mobile gaming and a deep understanding of player behavior.
- Ability to thrive in a fast-paced environment.
- Familiarity with using Tableau dashboards and leveraging data to make campaign decisions is a plus.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
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