Brand Manager-Edtech exp. preferred

Key Responsibilities:

• Brand Strategy Development: Develop and execute a brand strategy that aligns with CL Media

mission and business goals. Ensure that the brand remains consistent, relevant, and impactful across all platforms.

• Brand Identity & Guidelines: Maintain and update brand guidelines, ensuring consistency in messaging, tone, and visual identity across all communications.

• Campaign Management: Lead the planning and execution of branding campaigns that promote CL Media services. Work closely with the sales team to create compelling narratives that resonate with target audiences.

• Market Research & Insights: Conduct market research to understand the competitive landscape, customer perceptions, and industry trends. Use insights to refine the brand strategy and identify new opportunities.

• Cross-Channel Coordination: Ensure consistent brand messaging across all channels, including digital, print, events, and public relations. Collaborate with various teams to integrate branding efforts across different initiatives.

• Stakeholder Engagement: Work closely with internal stakeholders, including sales, and delivery team, to ensure that the brand is effectively communicated to institutional clients.

• Brand Performance Tracking: Monitor and analyze brand performance metrics, such as brand

awareness, customer engagement, and loyalty. Provide regular reports and recommendations to the management.

• Reputation Management: Proactively manage the brands reputation, addressing any issues or

concerns that may arise. Ensure that the brand maintains a positive image in the eyes of all stakeholders.

• Partnerships & Collaborations: Identify and manage strategic partnerships and collaborations that enhance CL Media’s brand visibility and credibility.

Qualifications:

• Educational Background: MBA from a top tier institution or equivalent experience in brand management is preferred.

• Experience: 1 – 4 years of experience in brand management, preferably in the education or corporate sectors. Proven track record of building and managing a successful brand.

• Skills:

• Strong understanding of brand management principles and best practices.
• Excellent communication and storytelling skills.
• Ability to think strategically while managing day-to-day brand operations.
• Proficiency in using brand tracking and analytics tools.

• Personal Attributes:

• Creative thinker with a passion for branding and design.
• Strong leadership and collaboration skills.
• Detail-oriented with a commitment to maintaining brand consistency.
• Enthusiastic about education and professional development.

Preferred Qualifications:

• Digital & Offline Branding Expertise: Experience in both digital and offline brand management, with astrong understanding of how to integrate across channels.

• Project Management: Strong project management skills with the ability to handle multiple initiative simultaneously.