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Cisco Meraki

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3.6

based on 18 Reviews

17 Cisco Meraki Jobs

Product Manager - Customer Marketing and Lifecycle

Cisco Meraki

3.6

based on 18 Reviews

3-4 years

Bangalore / Bengaluru

1 vacancy

Product Manager - Customer Marketing and Lifecycle

Cisco Meraki

posted 6d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Cisco Email Marketing Product Management Analytical Chemistry HTML

+ 4 more

Job Description

Who Were looking for

Are you a skilled marketing professional eager to take on an exciting role creating modern customer experiences that drive customer activation, adoption and engagementJoin our dynamic and expanding team focused on creating customer value through user-centric digital journeys. The Product team of Cisco Spaces thats focused on Customer Lifecycle Marketing has just the right role for you.

In this role, you will conceptualize and implement strategic campaigns tailored to deliver immediate customer value. You will collaborate effectively with various customer touch-points, including in-product tutorials and guides and customer education platforms. Your expertise will be instrumental in developing innovative growth tactics, using contemporary marketing channels such as chatbots, product tours, banners, knowledge base, and in-app messaging, alongside traditional channels like email.

Additionally, you will play a pivotal role in shaping cross-functional strategies and campaigns, working closely with teams such as Sales, Engineering, Product Marketing, and Product Management.

What Youll Do

You will lead the development of customer and user communications, including use case messaging, product updates, newsletters, service notifications, and satisfaction surveys.

Using customer data and analytics, you will craft highly targeted audience segments to ensure messages are delivered effectively via appropriate channels.

As a custodian of our brand, you will consistently uphold our brand promise and narrative across all communications. You will provide regular updates to key collaborators on future initiatives and project outcomes.

Your outstanding organizational skills will shine as you create and manage the customer communication calendar, ensuring timely delivery of critical business communications. Moreover, you will maintain a balance by protecting our customers from excessive messaging, prioritizing relevance and engagement.

Develop and execute campaign strategies across customer lifecycle (awareness, activation, adoption, renewal, upsell) to achieve business and adoption objectives

Build, test, and optimize email campaigns to improve key metrics such as open rates, click-through rates, and conversion rates.

Develop a deep understanding of the product and use it to craft engaging and relevant content and collaterals, including copy, visuals, and calls to action.

Set up email automation workflows; schedule, send, and track email campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Mail chimp) to nurture leads and drive conversions.

Own campaign performance metrics and align them to key business and revenue metrics including customer acquisition and install base expansion.

Experience Education

Bachelors/Masters degree in Marketing, Business (or equivalent work experience).

3-4 years of experience in email marketing, including campaign management and automation tools.

Ability to thrive in ambiguous situations and love to build things from scratch

Solid understanding of email marketing standard processes, segmentation, and A/B testing.

Strong writing and editing chops, with a talent for distilling sophisticated ideas into plain language across long-form, short form and video content.

You love to build relationships and delight customers because you know loyal customers equals higher LTV. And you dont need to google "LTV"

Analytical mentality with the ability to interpret and act on data.

Knowledge of HTML and CSS for email template customization is a plus.

Experience with marketing automation tools and digital marketing tech stack is a huge plus (HubSpot, Google Analytics, Pendo, Hot jar, Data box, Elementor, Unbounce, etc)

Employment Type: Full Time, Permanent

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