Manager - Performance Marketing (2-4 yrs)

Position Title: Performance Marketing Manager

Location: Kolar Road Bhopal

Employment Type: Full-time - Onsite Job

Job Overview:

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Key Responsibilities

Strategy Development

- Develop and execute performance marketing strategies to achieve business goals.

- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

- Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.

- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

- Analyze campaign performance data to identify trends, insights, and areas for improvement.

- Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

- Allocate and manage the marketing budget effectively to maximize ROI.

- Track and report on spending to ensure campaigns remain within budget.

Collaboration

- Work closely with creative and content teams to develop compelling ad creatives and messaging.

- Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

- Stay updated on the latest digital marketing trends, technologies, and best practices.

- Conduct competitive analysis to identify opportunities and threats in the market.

Optimization

- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).

- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

About Us:

Tayana Technologies Pvt Ltd (DBA, Tayana Solutions). Is a leading USA based Information & Technology services company deals in cloud ERP solutions with presence in US, UK & India. Our clients are across globe including Australia, Malaysia, Singapore, United Kingdom, United States, Canada & Puerto Rico & more...

URL: www.tayanasolutions.com (Visit to know more about us )