NMIMS - Performance Marketing Role (2-4 yrs)

This incumbent will be responsible for developing, implementing, tracking and optimizing digital marketing campaigns across all major touchpoints at NMIMS.

Key Responsibilities :

- Work with the Manager - Performance and Head of Marketing to plan and execute all digital marketing activities, including SEO/SEM, Email Marketing, Paid Social Media promotions and Programmatic advertising campaigns.

- Collaborate with the Media agency to strategize, plan and implement Brand & Performance campaigns across numerous touch points.

- Measure, Optimize and Report performance of all digital marketing campaigns and assess them against the set goals (website visits, leads, registrations etc.).

- Identify the latest trends and insights, and optimize budgets and performance based on those insights.

- Be hands-on with working on numerous tools and panels - Google Ads, Facebook Ad Manager, Double Click Ad Manager etc.

- Prepare and maintain daily/weekly/monthly campaign trackers. Prepare weekly & monthly campaign performance reports.

- Ensure adherence by all stake holders to plan guidelines of the university

Dimensions :

- Individual contributor role.

Requirements -

Skills & Competencies

- Good written and verbal communication

- Ability to multi-task and deliver against a number of priorities

- Demonstrable experience of managing SEO/SEM, email, social media and Programmatic advertising campaigns.

- Experience in setting up and optimizing Google AdWords campaigns.

- Experience in optimizing landing pages and user funnels.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Working Knowledge of ad serving tools.

- Solid Knowledge of website analytics tools and experience with Google Analytics, Google Ads, Microsoft Ads, SA360, Facebook Ads, and other relevant tools.

Requirements -

Education & work experience

- Graduate or PG/MBA

- Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.

- Minimum 2 to 4 years of working in an agency/brand handling online media campaigns work or digital marketing.

- Experience in managing performance-marketing campaigns, paid search and paid social campaigns, will be an added advantage.