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Senior Channel Marketing Specialist
Cimpress
posted 5mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Lead the email schedule planning process for ANZS, ensuring alignment with company objectives and priorities while obsessing over our customers and creators.
- Plan & drive both financial & engagement deliverables for the channel, creating and optimising strategies with the Channel Marketing Manager to ensure these deliverables are met.
- Own day-to-day campaign management, being the primary point of contact and strategic partner for the ANZS go-to-market and creative teams - providing continuous feedback and refining plans to deliver campaigns that drive financial and customer-engagement targets and support business goals.
- Be the subject-matter-expert of the channel, being go-to person for questions and information for the channel.
- Conduct quality assurance checks on all email assets to ensure accuracy, functionality, and brand consistency, reflecting our commitment to delivering amazing results together.
- Manage the relationship with the Email Operations team, ensuring campaign requirements are clearly communicated with sufficient lead times for campaign delivery.
- Collaborate cross-functionally with the global email planning & operations teams, analytics, project management, go-to-market, creative, and technology groups to conceptualize, develop, and execute comprehensive email marketing strategies that engage customers effectively.
- Design and implement A/B and multivariate test plans to elevate email performance, manage all aspects to ensure the success of each test, and conduct thorough test analysis to inform next steps. Follow-through on recommendations to ensure test learnings are utilized to grow channel performance.
- Produce weekly, monthly & ad hoc reports analysing key email metrics such as open rates, click-through rates, conversion rates, and profitability, performing data-driven analysis to inform future strategies and initiatives.
- Stay up to date with email marketing best practices to drive innovation and enhance customer experiences.
- Support the Channel Marketing Manager in developing the channel strategy & executing growth initiatives.
Essential Experience /Training
- Bachelor s degree in Marketing, Business, Economics or related field.
- Minimum 2 years experience in a Marketing field (digital/email marketing experience will be highly regarded)
- Demonstrated success in crafting and rolling out marketing strategies and campaigns that achieve objectives.
- Excellent time management skills, ability to prioritise & multitask.
Technical skills
- Ability to interpret and analyse data to drive insights & strategies
- Proficiency in MS Office, Excel, Word, PowerPoint.
- Clear and effective communication skills, with proficiency in articulating ideas and information both in writing and verbally.
- Detail-oriented and organized, with a talent for juggling multiple priorities without compromising quality, and an ability to work independently.
Desirable Skills/ Experience
- Understanding of email marketing fundamentals, such as segmentation, personalization strategies, and A/B testing techniques.
- A passion for tackling challenges and an innate curiosity for discovering innovative solutions.
- Experience utilising reporting and analytics tools like Looker or Tableau.
- Aptitude for creative thinking and problem-solving.
- Experience in evaluating campaign creative and providing constructive feedback to design teams based on best practices and subject matter expertise.
- Prior experience with JIRA, Trello or other project management tools
- Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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Flexible timing
Monday to Friday
No travel
Day Shift
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