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Smartcall Infotech

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4.7

based on 13 Reviews

8 Smartcall Infotech Jobs

Digital Marketing Executive

Smartcall Infotech Pvt Ltd

4.7

based on 13 Reviews

3-6 years

Gurgaon / Gurugram

1 vacancy

Digital Marketing Executive

Smartcall Infotech

posted 5mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis SEO Social Media Marketing Email Marketing HTML

+ 4 more

Job Description

Job Description:

Campaign Management: digital marketing executive is responsible for planning and executing various digital marketing campaigns. This includes campaigns on the web, SEO/SEM, marketing databases, email, social media, and display advertising.

Social Media Management: They are also in charge of building and maintaining the company s presence on social media platforms.

Performance Measurement: The executive tracks and reports on the performance of all digital marketing campaigns. They evaluate the success of these campaigns based on predefined goals, such as return on investment (ROI) and key performance indicators (KPIs).

Data Analysis: The exurtive analyses data to identify trends and insights. This information is then used to optimise marketing spending and campaign performance.

Strategy Development: They brainstorm new and creative strategies for growing the company s digital presence and achieving marketing goals.

Experimentation: The excutive plans, executes, and measures experiments and tests to improve conversion rates and campaign effectiveness.

Collaboration: They work closely with internal teams to create effective landing pages and enhance the overall user experience.

Analytics and funnel optimisation: The excutive uses strong analytical skills to evaluate the entire customer journey across different marketing channels. They identify points where customers either convert or drop off and make improvements accordingly.

Vendor Partnerships: The excutive collaborates with external agencies and other vendor partners to support the company s marketing efforts.

Technology Evaluation: They stay updated on emerging technologies and evaluate their potential benefits for the company s marketing strategies.

Thought Leadership: The Digital Marketing Executive provides valuable insights and leadership in adopting new technologies and strategies when they are suitable for the company s goals.

Educational Background and Experience Requirements:

Education: The candidate should have a bachelor s or master s degree in marketing or a related field. This educational background provides the foundational knowledge required for this role.

Work Experience: The candidate must have prior working experience in the field of digital marketing, particularly within the industry relevant to the company s operations. This experience demonstrates the candidate s familiarity with digital marketing practises specific to the industry.

Campaign Management: The candidate should have demonstrable experience in leading and managing various digital marketing campaigns. This includes campaigns related to search engine optimisation (SEO) and search engine marketing (SEM), managing marketing databases, email marketing, social media marketing, and display advertising.

Landing Page Optimisation: The candidate should have experience optimising landing pages. This involves making webpages more effective at converting visitors into customers or leads.

Experimentation Skills: The candidate should have experience with A/B and multivariate experiments. These are techniques used to test different variations of marketing content or strategies to see which performs better.

Analytics Knowledge: The candidate should possess solid knowledge of various website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, and SEMRush. These tools are essential for tracking and analysing the performance of digital marketing efforts.

Advertising Expertise: The candidate should have working knowledge of ad-serving tools and be an expert in Facebook advertising. This includes understanding how to create and optimise advertisements on the Facebook platform.

PPC Campaign Experience: The candidate should have experience in setting up and optimising pay-per-click (PPC) advertising campaigns on major search engines like Google and Bing.

Technical Skills: The candidate should have a working knowledge of web development languages such as HTML, CSS, and JavaScript. This knowledge is useful for understanding and working within the technical constraints of digital marketing.

Employment Type: Full Time, Permanent

Functional Areas: Marketing

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