Brand Marketing Manager

Role purpose:

Lead all brand marketing activities for New Holland brand

Primary and Secondary duties:

Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits

Develop & execute Marcom plan to support brand building, lead generation and sales

Develop brand communication mapped to respective platforms

Plan & develop comprehensive integrated brand campaigns & media plan with agencies

Develop content such as product brochures, product videos, product features material, catalogues and all point-of-sale material

Brand / corporate events design and execution, and corporate communication

Planning, execution and reporting KPIs of all brand activities such as launch events, farmer meets, van campaigns etc.

Develop brand communication guidelines and processes with Field teams

Support field teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets

Brand equity tracking and measurement, SOE/SOV, competitive benchmarking

Marketing budget planning, tracking and control

Leadership/Team Management Responsibility:

Education/Qualifications: MBA (full time)

Essential experience and skills:

5-7 years experience in brand marketing/ marketing communications, brand management roles in automotive/ capital goods/ industrial / consumer durables sector

Internal & external Relationship-

Internal: Product Management, Sales, Network Development, APAC Brand Marketing

External: Creative, media, PR & event agencies