PAC Cosmetics - Brand Marketing Manager (3-6 yrs)

The Marketing Manager will be responsible for developing and executing integrated marketing campaigns that elevate our brand, engage consumers, and drive sales. Candidates from Mumbai location are preferred This role requires a strategic thinker with a deep understanding of both traditional and digital marketing channels, a keen eye for creative excellence, and a passion for the beauty industry. The role will also encompass key aspects of e-commerce management to ensure seamless alignment with marketing and sales objectives.

Key Responsibilities:

- Develop unique brand identities, messaging, and visual aesthetics to stand out in the crowded beauty market.

- Ensure consistency across all brand communications.

- Generate excitement and anticipation around new product launches with captivating campaigns.

- Utilize visual content like videos, tutorials, and influencer collaborations to showcase products.

- Craft compelling narratives around the brand's mission, values, and product ingredients.

- Foster emotional connections with consumers.

- Leverage social media platforms to engage with consumers, build community, and encourage user-generated content.

- Implement hashtags, challenges, and interactive campaigns to build brand loyalty and encourage word-of-mouth marketing.

- Collaborate with influencers and content creators to reach wider audiences.

- Identify influencers whose style and audience align with the brand ethos to authentically promote products.

- Develop and maintain relationships with key influencers, bloggers, and industry personalities to foster long-term partnerships.

- Monitor influencer content to ensure it aligns with brand standards and campaign objectives.

- Coordinate influencer events, product send-outs, and exclusive previews to engage influencers and their audiences.

- Negotiate contracts and manage budgets for influencer partnerships to ensure cost-effective and impactful collaborations.

- Analyze influencer performance metrics and provide regular reports on the effectiveness of influencer campaigns.

- Explore new influencer marketing trends and platforms to keep the brand's strategy innovative and effective.

- Develop creative briefs for influencers to ensure brand messaging is effectively communicated.

- Oversee the creation of high quality visual content, including photoshoots, videos, and graphics.

- Ensure all visual assets are cohesive, on brand, and visually appealing.

- Stay attuned to emerging trends in the beauty industry, from skincare ingredients to makeup techniques.

- Identify and capitalize on trends to position the brand as innovative and relevant.

- Collaborate with respective teams to strategize creative campaigns for product launches, seasonal promotions, and brand awareness initiatives.

- Ideate, storyboard, and execute visuals for advertisements, social media content, and other marketing materials.

- Oversee the creation of visual content for various marketing channels such as social media, website, and print collateral.

- Ensure content quality and alignment with brand standards.

- Stay abreast of industry trends, social platform updates, consumer preferences, and competitor activities.

- Ensure creative assets align with overall brand strategies and objectives.

- Manage the creative budget effectively, ensuring resources are allocated efficiently.

Maintain quality standards while supporting various initiatives.

Oversee the development and maintenance of the brand's website.

Ensure the website is user-friendly, visually appealing, and optimized for search engines.

Monitor and analyze social media metrics to refine and improve performance.

Inform creative decisions to ensure the brand remains competitive in the market.

Work closely with cross-functional teams including marketing, product development, sales, and e-commerce.

Build and maintain strong relationships with e-commerce platforms, ensuring the brand's presence and performance are optimized.

Analyze the Profit & Loss (P&L) for e-commerce channels, identifying opportunities to enhance profitability and drive growth.

Monitor sales performance on e-commerce platforms and develop marketing strategies to boost conversions and visibility.

Collaborate with marketplace teams to ensure timely execution of campaigns, promotions, and product launches.

Ensure seamless coordination between e-commerce operations and marketing campaigns to deliver a consistent brand experience.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

5+ years of experience in marketing, with a focus on 360-degree marketing and digital marketing.

Proven track record of developing and executing successful marketing campaigns.

Strong understanding of traditional and digital marketing channels.

Excellent storytelling and creative skills.

Experience in the beauty industry is highly desirable.

Strong analytical skills and the ability to make data driven decisions.

Excellent communication and collaboration skills.

Proficiency in marketing tools and software.