Deputy Marketing Manager (Offline)

Key Responsibilities :

Marketing Strategy Development

• Develop and execute comprehensive offline marketing strategies aligned with organizational goals.

• Plan marketing activities to promote Cancer Healer Center's services in local and regional markets.

• Identify opportunities for partnerships, sponsorships, and community engagement to increase brand exposure. Event Management and Promotion

• Plan and execute events such as health camps, seminars, conferences, and awareness drives.

• Coordinate with internal teams and external vendors for smooth execution of events.

• Monitor the effectiveness of events and campaigns through feedback and participation metrics. Advertising and Brand Awareness

• Manage traditional advertising campaigns, including print, radio, outdoor, and TV.

• Oversee the design and distribution of promotional materials such as brochures, banners, and posters.

• Ensure brand consistency across all offline marketing initiatives. Market Research and Analysis • Conduct market research to understand patient needs, preferences, and trends.

• Analyze competitor activities and provide recommendations to strengthen offline marketing efforts.

• Gather feedback from patients and partners to improve offline campaigns and initiatives. Team and Vendor Management

• Lead and guide a team of marketing executives to execute campaigns effectively.

• Coordinate with vendors for printing, event setups, and other offline marketing requirements.

• Ensure timely delivery of projects within allocated budgets. Reporting and Metrics

• Track and analyze the performance of offline campaigns using relevant metrics.

• Prepare and present detailed reports to senior management on the ROI and impact of marketing initiatives.

Qualifications Educational Requirements

• Bachelors degree in Marketing, Business Administration, or a related field.

• Masters degree or certification in Marketing Management is preferred.

Experience

• Minimum of 5-7 years of experience in offline marketing, with at least 2 years in a managerial role.

• Experience in the healthcare sector or service-based organizations is a strong advantage