Senior Associate - Campaign Coordinator - Brand & Marketing

The opportunity

The position is for a campaign executive within EY Global Delivery Services (GDS) Brand & Marketing pillar. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The Campaign Coordinator supports several BMC Programs within a BMC function. This role serves the objective of assisting BMC program and project leaders across both the external digital platforms including the website, social media, alumni portal, etc. and the internal communications platforms including the intranet, newsletters and other various engagement platforms.

Your key responsibilities

• Under limited supervision from the digital leader, generating written promotional posts (e.g., social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (e.g., events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals.
• Support posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover.
• Support coordination with BMC teams on above content dissemination to align with and leverage the different programs
• Support coordination with service line, regional, sector BMC teams on content dissemination
• Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders
• Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
• Maintain reports to monitor progress of projects and placement of postings
• Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency

Skills and attributes for success

• Project Management experience ideally professionally qualified
• Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
• Digital campaign execution experience with focus on multi-channel analytics
• Technology savvy to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
• A strong organizational, detail, and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
• Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
• Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients issues and agendas across sectors, service lines and geographies, globally
• Help drive change, innovation, process automation and continuous improvements across the organization

To qualify for the role, you must have

• A bachelor's degree
• Four years’ experience in campaign coordination
• Excellent communication skills - written, oral, presentation and engagement
• Proven ability to manage complex processes and projects at a global level
• High level of networking, team building and stakeholder management skills
• Good analytical and critical thinking skills
• Technical skills:  advanced knowledge of MS Office
• Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.

Ideally, you’ll also have

• B2B marketing skills, with experience in professional services or similar industries
• Marketing measurement and analytics knowledge

Technologies and tools

• MS Office
• Data analytics (Google Analytics, Adobe Analytics)
• Social media aggregator tools (Sprinkler, Hootsuite)
• Data visualization
• Search Marketing (SEO, Google AdWords)
• Email marketing