BRANDING PIONEERS - Performance Marketer (3-4 yrs)

About the job:

Job Description:

- We are seeking a talented and experienced performance marketer to join our team.

- As a performance marketer at Branding Pioneers, you will be responsible for planning, implementing, and optimising Google advertising campaigns for our clients across different healthcare and non-healthcare specialties.

- Your expertise in Google advertising strategies and your ability to analyse campaign performance will be crucial in driving successful outcomes for our clients.

Campaign Strategy and Planning:

- Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).

- Develop comprehensive Google advertising strategies aligned with client goals and industry best practices.

- Conduct thorough research on target audience, competitors, and industry trends to inform campaign planning.

Campaign Implementation and Optimization:

- Create and set up Google ad campaigns, including ad copy, keywords, targeting, and budget allocation.

- Monitor campaign performance, analyze data, and identify areas for optimization and improvement.

- Conduct A/B testing to optimize ad performance, including testing different ad formats, targeting options, and messaging.

- Continuously monitor and adjust campaign settings to maximize ROI and achieve client objectives.

Performance Analysis and Reporting:

- Track and analyze key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).

- Generate regular reports on campaign performance, providing insights and recommendations for improvement.

- Identify trends and patterns in data to optimize future campaigns and drive better results.

- Automate daily reporting for sharing stats and spend with clients.

Client Communication and Relationship Management:

- Maintain regular communication with clients, providing updates on campaign progress and performance.

- Address client queries, concerns, and feedback in a timely and professional manner.

- Conduct regular meetings with clients to discuss campaign performance and strategize for future initiatives.

Integration and Automation:

- Integrate Google Ads with our custom CRM system to streamline lead management and tracking.

- Implement automation tools and scripts to optimize campaign performance and efficiency.

Collaboration with Creative Teams:

- Collaborate with designers and video editors to create visually appealing designs and videos for ad campaigns.

- Work closely with the creative team to ensure ad creatives align with campaign objectives and resonate with the target audience.

Ad Copy Creation:

- Develop compelling ad copies that drive engagement and conversions, tailored to different healthcare and non-healthcare specialties.

Stay Updated on Industry Trends:

- Stay updated on the latest trends and changes in Google advertising policies and algorithms.

- Continuously explore new features and opportunities within Google Ads to enhance campaign performance.

Conversion Rate Optimization:

- Analyze landing pages and user journeys to identify areas for improvement and optimize conversion rates.

- Conduct A/B testing and implement conversion rate optimization strategies to maximize campaign performance.

- Collaborate with the creative and development teams to implement changes and enhancements based on data-driven insights.

Fraud Detection and Prevention:

- Utilize FraudBlocker, a fraud detection SaaS, to monitor and prevent fraudulent activities within advertising campaigns.

- Implement fraud detection measures to ensure the integrity of campaign data and protect clients' advertising budgets.

- Stay updated on emerging fraud trends and implement proactive measures to mitigate risks.

Qualifications and Skills:

- Bachelor's degree in Marketing, Advertising, or a related field.

- MBA would be plus.

- Proven experience in planning, implementing, and optimizing Google advertising campaigns.

- In-depth knowledge of Google Ads platform, including campaign setup, keyword research, and optimization techniques.

- Familiarity with healthcare marketing and an understanding of various healthcare and non healthcare specialties is a plus.

- Strong analytical skills and the ability to interpret data to drive campaign optimization.

- Excellent written and verbal communication skills for effective client communication and reporting.

- Detail-oriented with the ability to manage multiple campaigns and meet deadlines.

- Creative thinking and problem-solving skills to develop innovative campaign strategies.

- Ability to work independently and collaboratively in a fast-paced, dynamic environment.

If you are passionate about digital advertising, have a strong understanding of Google advertising, and are eager to contribute to the success of healthcare and non-healthcare marketing campaigns, we would love to hear from you.