Cybernext - Performance Marketer - PPC (2-4 yrs)

About the Role:

- We are seeking a highly skilled and results-oriented Senior PPC Analyst to join our dynamic team.

- As a key member of our digital marketing team, you will be responsible for developing and executing innovative PPC strategies to drive online traffic and achieve exceptional ROI for our clients.

Key Responsibilities:

- Campaign Management: Lead and manage end-to-end PPC campaigns across Google Ads, Meta Ads, and other relevant platforms.

- Strategy Development: Develop and implement effective PPC strategies, including keyword research, ad copy writing, and bid management.

- Performance Optimization: Continuously monitor campaign performance metrics and make data-driven optimizations to improve ROI.

- A/B Testing: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to maximize conversions.

- Client Communication: Collaborate closely with clients to understand their business objectives and translate them into effective PPC campaigns.

- Team Leadership: Mentor junior team members and share knowledge to foster a culture of continuous learning and improvement.

- Industry Trends: Stay up-to-date with the latest industry trends, tools, and best practices to maintain a competitive edge.

- Reporting and Analysis: Prepare detailed performance reports, analyze campaign data, and provide actionable insights to clients.

Required Skills and Qualifications:

- Technical Expertise: Proven experience in managing complex PPC campaigns on Google Ads and Meta Ads.

- Analytical Skills: Strong analytical skills to interpret data and make informed decisions.

- Creativity: Ability to develop creative and compelling ad copy and landing pages.

- Communication Skills: Excellent written and verbal communication skills to effectively interact with clients and team members.

- Problem-Solving Skills: Ability to identify and resolve issues promptly and efficiently.

- Attention to Detail: Meticulous attention to detail to ensure accuracy in all aspects of campaign management.