Axtria - Manager - Marketing Analytics & Reporting (7-10 yrs)

Job Summary:

- We seek a dynamic Marketing Analytics & Reporting Manager to join our Marketing team.

- You'll architect and build the marketing analytics function for Axtria Marketing.

- You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills.

- You are a thinker and a doer.

- You understand customer behaviors, expectations, and interactions.

- You are a great collaborator and value data-driven marketing.

- You will be responsible for campaign and channel measurement, data analysis and visualization, and advising cross-functional teams on how to optimize efforts to help our company accelerate revenue growth.

- You will be responsible for generating and operationalizing insights to make drive data driven decisions in marketing.

- You will be instrumental in working cross-functionally with product and portfolio teams to align on metrics and goals across the company.

- You will collaborate with digital and other teams to move away from ad hoc analytics and reporting and bring structure to the entire marketing efforts.

- In-depth knowledge of digital channels, platforms, ROI reports, reporting tools is a must.

- The ideal candidate should be a hands-on operator who's built and scaled modeling and reporting functions in a B2B marketing environment.

- You'll be a key partner and advisor to the marketing, sales, finance, and executive teams, and you'll work in an amazing culture on a high-functioning team.

Responsibilities:

- Ability to translate data from metrics to rich stories about the customer experience and effectiveness of various marketing campaigns

- Take a proactive role in managing Axtria's reporting and related processes and elevating them to more holistic insights and recommendations to drive marketing efforts forward

- Optimize Axtria's reports and formatting to ensure teams can easily consume information including standard report formats and data normalization

- Advise on Axtria's reporting processes, including working with the entire Demand Center team to uncover opportunities to optimize conversion points across the marketing and sales funnel

- Act as a stakeholder with knowledge of Axtria's marketing technology integrations to lead the firm forward ensuring high quality data and analytics is possible across systems

- Identify issues with Axtria's database integrity and reporting capabilities through improved processes and data quality

- Assist with understanding which demand generation and lead nurture efforts are most effective to improve business development efforts

- Act as a subject matter expert in the marketing technology stack and advise internal stakeholders on its use

- Be an expert in Axtria marketing compliance with customer privacy and legal requirements

- Identify target audiences and gather analytics to prepare strategies for success in marketing campaigns with an impact on sales outcomes

- Track our overall lead-to-revenue management performance; analyze sales funnels and customer intent, and work with the marketing operations and demand generation teams to track and optimize marketing funnel performance

- Tracking campaigns on daily/ weekly basis and reporting on customer journeys, touch points, what's working what's not and analysis for next campaign

- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports

- Create executive reports, data visualizations and dashboards.

Requirements and skills:

- 7-10 years' experience in marketing analytics, data modeling and analysis; experience in building a data warehouse is a plus

- Ability to think strategically and make recommendations and provide insights to the business based on data analysis

- Exceptional attention to detail and a strong QA process that results in highly accurate reporting that can be trusted

- Strong ability to analyze quantitative data to determine tactic effectiveness, ROI and pipeline building

- Experience working with cross-cultural teams

- Deep experience with data visualization tools like Power BI, Tableau, Lookr, etc.

- Strong proficiency with MAT and CRM tools, such as HubSpot, Marketo and Salesforce

- Data analysis and presentation skills

- Hands on knowledge of analyzing data from various marketing platforms/ tools including Adobe analytics , SEM rush, sprout social, hot jar, google manager, LinkedIn campaign manager etc