Axtria - Market Mix Modeler (7-10 yrs)

Job Summary:

This role will be responsible for leading commercial analytics engagements in the area of market mix analytics- build, own, and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimize marketing activities.

Job Responsibilities:

- Effectively manage the client/ onshore stakeholders, as per the business needs, to ensure successful business delivery.

- Work closely with the onshore/ client stakeholders to define the algorithm, break down the problem into execution steps, and run the analysis.

- Ensure high-quality analytics solutions/reports to the client.

- Project scoping, solution brainstorming and design, execution, and communication of the analysis in the client-ready formats.

- Lead/ contribute/ support to the RFPs/ proposals working with US stakeholders/ Axtria's client partner team.

- Manage and mentor the team, plan their learning and career progression.

- Contribute towards Axtria tools and capabilities as per the business requirements.

- Build organization capabilities by participating in Hackathon, solution design, and process automation.

Job Requirements:

- Overall, 7-10 years of rich experience in marketing analytics with 5+ years of good hands-on experience in Market Mix Modeling / Promotion Response Modeling / Test & Control.

- Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc.

- Hands-on experience in Python, and strong storyboarding skills.

- Good communication skills- verbal and written.

- Experience in leading engagements of scale, team, managing deliverables/ timelines and risk.

- Priority to the candidates with Marketing Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appreciated.

- Attitude and willingness to learn, accept the challenging environment and have confidence in delivering results within timelines. Should be inclined towards self-motivation and self-driven to find solutions to problems.

Qualification:

- BE/ B. Tech/ /M Tech/MBA

Must have Skills:

- Market Mix Modeling / Promotion Response Modeling using Python or R

Skills that give you an edge:

- Commercial analytics experience in the life sciences/ pharma domain.

- Strong analytical skills to solve and model complex business requirements are a plus.