Analyst/Manager - Marketing Analytics (10-15 yrs)

- We are seeking a highly experienced Marketing Analytics Analyst/Manager who will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives.

- The role involves analyzing MMM outputs provided by external agencies, generating actionable insights, and presenting comprehensive reports to senior leadership.

- The ideal candidate will excel in project management, cross-functional collaboration, and translating complex data into strategic recommendations that drive business growth.

- Strong skills in PowerPoint, data visualization tools, and analytical capabilities are essential for success in this role.

Must have skills & tools:

- 10+ years of experience in marketing & advertising analytics or a related field.

- Experience in the FMCG/CPG industry is mandatory.

- Proficiency in PowerPoint and other presentation or reporting tools (e.

, Tableau, Power BI).

- Experience in project management to handle cross-functional deliverables efficiently.

- 5+ years of managed MMM experience in market research and competitive intelligence.

- Strong analytical skills to work with large datasets and translate insights from MMM reports into actionable business strategies.

- Qualifications: bachelor's/master's degree in a relevant field, such as statistics/ mathematics/ business or equivalent degree in a related field.