Marketing Manager

Key Metrics:

• Campaign Execution: Successful development and implementation of ATL & BTL marketing campaigns.
• Lead Generation: Effective lead generation across B2B, B2C, and B2B2C markets.
• Performance Monitoring: Regular measurement and reporting on marketing campaign outcomes.
• Brand Consistency: Ensuring consistent messaging across all marketing channels.
• Budget Management: Efficient management and adherence to the marketing budget.

Key Leadership Competencies:

• Strategic Thinking: Ability to craft and drive comprehensive marketing strategies aligned with organizational objectives.
• Collaboration: Strong team player, adept at working with cross-functional teams such as Design, Sales, and Leadership.
• Communication: Excellent verbal and written communication skills to effectively convey ideas and strategies.
• Creativity: Innovative mindset, capable of delivering unique marketing solutions.
• Team Leadership: Inspires and leads the marketing team to achieve excellence and fosters a collaborative culture.
• Adaptability: Embraces feedback and adapts quickly to evolving market demands.

• Professional Experience:
• Demonstrated success in managing and executing ATL & BTL marketing initiatives.
• Expertise in B2B, B2C, and B2B2C marketing strategies.
• Proficiency in campaign management, content creation, and lead generation.
• Basic understanding of performance marketing is preferred.
• Skill Set:
• Strong communication and content management skills, ensuring error-free outputs.
• Proven ability to manage relationships with senior stakeholders.
• Capable of independently managing marketing campaigns with minimal oversight.
• Energetic and passionate, driving the team towards high performance.