Manager - Marketing

Role & responsibilities

• Establishes marketing goals to ensure market share and profitability of products.
• Plans and oversees the dealership's advertising and promotional activities including print and electronic media.
• Develops and executes monthly and annual marketing budgets.
• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
• Communicate with outside advertising agencies regarding ongoing campaigns.
• Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Creates and prepares all print advertising, digital advertising, news releases and stories.
• Communicates marketing efforts to all dealership employees.
• Develops surveys and other marketing tools.
• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets.

Preferred candidate profile

• MBA / PG with Specialization in Marketing / Mass communication.
• Relevant Experience in the Automobile Industry
• Experience in digital marketing
• Budget management skills
• Creative thinking and problem-solving skills
• Leadership and communication skills
• Knowledge of marketing automation and CRM tools