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Engaged Employer

Asian Paints

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4.0

based on 7.4k Reviews

Video summary

38 Asian Paints Jobs

Manager - Performance Marketing

Asian Paints Limited

4.0

based on 7.4k Reviews

10-15 years

Mumbai

Manager - Performance Marketing

Asian Paints

posted 22d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Social Media Marketing Email Marketing Online Marketing Semiconductor

+ 9 more

Job Description

DescriptionJob Purpose: We are expanding our media & digital team at Asian Paints Being amongst the most admired brands in India, this role will work closely with the marketing function to ensure best in class media experiences are created for our consumers Business Responsibilities:

Drive media strategy planning & buying for key brands - All Media expertise Analytics - working closely with research & media partners to work on sharper media offerings Impacts & Innovations - driving new media goals & impact strategies for the brand Performance marketing for a select set of brands Focus on driving newer digital pathways to take the brand closer to consumers Driving associations with key partners within Asian Paints & with external partners agencies, publishers, etc as well Driving content & new age media associations for the brand

Business Responsibility Areas Key Performance Indicators Media Strategy Planning & Buying for a select set of APL brands Analytics Aligning on the media goals & working on robust frameworks to drive the analytics ambition Performance Marketing Driving performance marketing for key categories like waterproofing, Beautiful Homes Stores, etc Driving associations with key stakeholders Working closely with agency partners, publishers, platforms & brand teams to drive key media & brand objectives Impacts & Innovations Driving new age media associations & innovations Closing the impact framework & driving meaningful associations Driving Digital Campaigns for AP Driving brand specific campaigns Driving efficiencies & effectiveness is what the key measurables will be Work Experience: Minimum 10 Years Education: MBA

Employment Type: Full Time, Permanent

Read full job description

Prepare for Performance Marketing Manager roles with real interview advice

Top Asian Paints Performance Marketing Manager Interview Questions

Q1. What are the exterior emulsions has in asian paints?

asked in Customer Care Associate interview

View answers (20)

Q2. Expain when you are a dsr for a pen based company, how it it sales in market, which methord you will take for sales ?

asked in Direct Sales Representative interview

View answers (9)

Q3. How you will help gaining market share in your territory?

asked in Sales Executive interview

View answers (13)

View all 248 questions

What people at Asian Paints are saying

What Asian Paints employees are saying about work life

based on 7.4k employees

56%

82%

56%

93%

Flexible timing

Monday to Saturday

Within city

Day Shift

View more insights

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Asian Paints Mumbai Office Locations

View all

Mumbai (3)

Mumbai, Maharashtra Office

Headquarter

Asian Paints House, 6A/B, Shantinagar, Vakola Pipeline, Santacruz East, Mumbai Maharashtra Mumbai, Maharashtra
400055

Mumbai Office

Asian Paints Limited, 201/202 - Rohan Arcade, Dattani Park Thakur Village, Kandivali East, Mumbai Mumbai
400101