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Engaged Employer

Asian Paints

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4.0

based on 7.3k Reviews

Video summary

40 Asian Paints Jobs

Manager - Performance Marketing

Asian Paints Limited

4.0

based on 7.3k Reviews

10-15 years

Mumbai

Manager - Performance Marketing

Asian Paints

posted 4hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Social Media Marketing Email Marketing Online Marketing Semiconductor

+ 9 more

Job Description

DescriptionJob Purpose: We are expanding our media & digital team at Asian Paints Being amongst the most admired brands in India, this role will work closely with the marketing function to ensure best in class media experiences are created for our consumers Business Responsibilities:

Drive media strategy planning & buying for key brands - All Media expertise Analytics - working closely with research & media partners to work on sharper media offerings Impacts & Innovations - driving new media goals & impact strategies for the brand Performance marketing for a select set of brands Focus on driving newer digital pathways to take the brand closer to consumers Driving associations with key partners within Asian Paints & with external partners agencies, publishers, etc as well Driving content & new age media associations for the brand

Business Responsibility Areas Key Performance Indicators Media Strategy Planning & Buying for a select set of APL brands Analytics Aligning on the media goals & working on robust frameworks to drive the analytics ambition Performance Marketing Driving performance marketing for key categories like waterproofing, Beautiful Homes Stores, etc Driving associations with key stakeholders Working closely with agency partners, publishers, platforms & brand teams to drive key media & brand objectives Impacts & Innovations Driving new age media associations & innovations Closing the impact framework & driving meaningful associations Driving Digital Campaigns for AP Driving brand specific campaigns Driving efficiencies & effectiveness is what the key measurables will be Work Experience: Minimum 10 Years Education: MBA

Employment Type: Full Time, Permanent

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