Marketing Manager

Job Role & Responsibilities

Research and come up with campaign ideas to promote Appinventiv services, content, and other marketing assets

Create execution plans and deliver results on the go for campaign ideas

Conduct research on market trends, brand audiences and competitors, and end-to-end client journey to drive engagements and conversions

Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Experience & Requirements

Bachelors or master’s degree in marketing or a related field

Proven working experience in digital marketing, particularly within the industry

B2B marketing experience of more than 3 years

Self-motivated yet service-focused

Proficient in marketing research and critical analysis

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert

Must-Have Skills

Excellent communication skills

Excellent writing skills

Blend of creative & analytical skills