Marketing - HR Specialist

Role & responsibilities

1. Employer Branding & Recruitment Marketing:
• Develop and implement marketing campaigns to attract top talent.
• Manage employer branding initiatives, including online presence, social media, and content creation (job posts, employee testimonials, etc.).
• Partner with recruitment teams to create compelling job advertisements and materials that reflect the companys culture and values.
• Design and maintain career pages on the company website and social media platforms to enhance visibility and engagement.
2. Talent Acquisition Support:
• Collaborate with HR and recruitment teams to understand hiring needs and create marketing materials that promote open roles.
• Use marketing tactics to engage potential candidates, including email campaigns, newsletters, and social media outreach.
• Analyze recruitment data to measure the effectiveness of marketing efforts and adjust strategies as needed.
3. Internal Communication & Engagement:
• Create and distribute internal communications, such as newsletters, announcements, and employee recognition programs.
• Help promote and organize employee engagement initiatives, including events, recognition programs, and internal surveys.
• Support the HR team with training materials and internal campaigns to reinforce company culture.
4. Market Research & Data Analysis:
• Conduct market research to stay updated on talent trends, competitor recruitment strategies, and employee engagement practices.
• Analyze the performance of marketing campaigns to evaluate success and return on investment (ROI).
5. Cross-Functional Collaboration:
• Work closely with HR, recruitment, and marketing teams to ensure alignment and effectiveness in talent acquisition and employee engagement strategies.
• Support HR in the development of programs that promote diversity, equity, and inclusion through effective marketing strategies.

Preferred candidate profile

Qualifications:

• Bachelors degree in Marketing, Human Resources, Business Administration, or related field.
• Experience in both marketing and HR, ideally in employer branding or recruitment marketing.
• Strong written and verbal communication skills.
• Proficient in social media management, content creation, and digital marketing tools (e.g., Google Analytics, LinkedIn Ads, etc.).
• Familiarity with HR software and recruitment platforms (e.g., Workday, LinkedIn Recruiter).
• Creative, innovative, and data-driven approach to problem-solving.
• Strong project management and organizational skills.

Preferred Skills:

• Previous experience in a marketing role within a corporate HR or recruitment setting.
• Knowledge of SEO, SEM, and digital marketing strategies.
• Ability to think creatively and bring fresh ideas to employee engagement and recruitment efforts.

Perks and benefits

Statutory Benefits, Attractive Salary