Product Manager- (Cardio - Diabetic) - West Asia

Position Overview: The Product Manager Cardio-Diabetic (West Asia) will be responsible for managing the product portfolio, implementing marketing strategies, and ensuring market share growth for cardio-diabetic products in the West Asia region. This individual will drive product innovation, oversee new product launches, and ensure the effective positioning of the brand in the market to meet business objectives.

Key Responsibilities:

Cardio-Diabetic Portfolio Management:

• Manage the entire product portfolio for the cardio-diabetic segment, ensuring alignment with business goals and market demand in the West Asia region.
• Regularly assess market needs and performance of existing products, adjusting strategies to maximize profitability and market share.

New Product Launches:

• Lead the development and launch of new products in the cardio-diabetic segment, collaborating with cross-functional teams (R&D, sales, medical affairs) to ensure a successful product introduction.
• Design and implement effective marketing campaigns, including product messaging, positioning, and promotional activities, to drive adoption and awareness.

Brand Strategy and Market Positioning:

• Develop and execute robust brand strategies for the cardio-diabetic segment to ensure products stand out in a competitive market.
• Ensure all product communications align with brand positioning and resonate with target audiences (healthcare professionals, patients, and key opinion leaders).

Market Share and Sales Growth:

• Formulate both short-term and long-term product plans that are aligned with company objectives and country-specific requirements to maximize market share and brand productivity.
• Monitor sales and market data to ensure timely execution of plans that drive growth and strengthen the brands position in the market.

Creative Communication and In-Clinic Campaigns:

• Develop creative communication strategies and materials for product promotion, with a focus on differentiating the product in the minds of healthcare professionals and patients.
• Lead the development of in-clinic campaigns to engage doctors and healthcare providers, ensuring effective product education and visibility.

Competitor Analysis and Market Intelligence:

• Monitor competitors’ products, promotional activities, and sales trends using IMS data and other relevant market intelligence tools.
• Analyze competitor strategies and identify opportunities for differentiation, ensuring your product remains competitive in the market.

Marketing Plan and Execution:

• Develop the annual marketing plan in collaboration with internal stakeholders (sales, finance, medical affairs) and execute it to drive business growth.
• Ensure efficient resource allocation to execute campaigns on time, within budget, and in line with strategic goals.

Cross-Functional Collaboration:

• Work closely with sales teams, regulatory, medical, and other relevant functions to ensure product success in the market.
• Provide training and support to sales teams and healthcare providers, ensuring product knowledge and market insights are shared effectively.

Budget and Resource Management:

• Manage the product budget efficiently, ensuring that marketing spend is aligned with the company’s financial goals and provides maximum ROI.
• Track marketing expenses and evaluate the effectiveness of campaigns to ensure financial objectives are met.

Key Skills and Qualifications:

• Experience:
• At least 5 years of experience in product management, brand management, or marketing roles in the healthcare, pharmaceutical, or related industries.
• Experience in managing the cardio-diabetic portfolio is highly preferred, with a solid understanding of both the therapeutic area and regional market dynamics.

• Education:

• A Bachelor’s degree in Pharmaceutical or related filed and Master’s degree in Marketing, Business Administration, Pharmaceutical Sciences.

• Skills:

• Strong understanding of the cardio-diabetic market, customer behavior, and healthcare regulations in the West Asia region.
• Proven ability to launch and manage products successfully, utilizing the marketing mix effectively.
• Analytical skills to monitor market trends, competitor activities, and customer preferences to optimize product strategy.
• Excellent communication skills to manage internal stakeholders, develop promotional materials, and engage with healthcare professionals.

• Leadership:
• Ability to work collaboratively across functions, leading cross-functional teams to drive product initiatives and achieve business objectives.
• A strategic thinker with a track record of developing and executing marketing plans that deliver measurable results.

• Language Skills:
• Proficiency in English is required; knowledge of Arabic or other regional languages is a plus.

Desirable Characteristics:

• High level of creativity and innovation, particularly in developing compelling product messaging and educational content.
• Deep understanding of the regulatory environment for pharmaceuticals in the West Asia region.
• Strong presentation and negotiation skills to engage with internal teams, healthcare professionals, and other external stakeholders.
• Ability to navigate complex markets and adapt strategies to local needs while maintaining global brand integrity.

Key Performance Indicators (KPIs):

• Market share growth in the cardio-diabetic segment.
• Successful product launches and execution of go-to-market strategies.
• Revenue growth and profitability of the product portfolio.
• Strong brand awareness and product differentiation in the marketplace.
• Positive feedback from sales teams and healthcare professionals on product communication and in-clinic campaigns.