Area Sales Executive - Rice

Role & responsibilities Role & responsibilities:

• Distributor Management:

- Manage distributors performance

- Distributor claims handling

- Short-listing and recommendation of distributors.

- Handling complaints

• Driving Sales:

- Measure potential of territory- List all outlets (use TSI & PSRs for listing).

- Classify outlets on potential (A / B / C).

- Make Route maps for optimum coverage

- Achieving primary and secondary targets.- Product availability and visibility

- Implementing schemes- Merchandising

• Workforce Management:

- Measuring productivity of SR & DSM

- Identifying candidates suitable for SR role

- Induction and training of SR & DSM