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Lead Generation
ACE Infoway
posted 5mon ago
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Flexible timing
Key skills for the job
Job Description
- Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to drive the acquisition of qualified leads for our software services offerings, leveraging a mix of inbound and outbound marketing tactics.
- Market Research: Conduct market research and analysis to identify target industries, segments, and personas for software services, and develop insights into their pain points, needs, and preferences.
- Lead Qualification: Qualify inbound leads through effective lead scoring and segmentation, and conduct outreach to prospects to gather additional information, assess their needs, and identify potential opportunities for engagement.
- Outbound Prospecting: Conduct outbound prospecting activities, including cold emailing, cold calling, and social selling, to engage with target accounts and decision-makers and generate new business opportunities.
- Lead Nurturing: Implement lead nurturing campaigns and workflows to engage and nurture leads throughout the buyers journey, providing relevant content and resources to educate, inform, and build trust with prospects.
- CRM Management: Utilize CRM software (e.g., Zoho) to track lead activity, manage lead data and information, and ensure timely follow-up and engagement with leads to drive conversion and pipeline growth.
- Performance Tracking: Monitor and analyze key performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders to optimize lead generation efforts and drive results.
- Bachelors degree in marketing, Business Administration, or IT field.
- Minimum of 3 years of experience in lead generation, digital marketing, or related roles, preferably in the software services industry.
- Strong understanding of digital marketing channels, techniques, and best practices, with hands-on experience in executing successful lead generation campaigns.
- Excellent communication, writing, and interpersonal skills, with the ability to craft compelling messaging and engage with prospects effectively.
- Analytical mindset with the ability to interpret data, draw insights, and optimize campaigns to improve performance and drive results.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Zoho), and other digital marketing platforms and analytics tools.
- Results-oriented, self-motivated, and able to work independently as well as collaboratively in a fast-paced, dynamic environment.
Employment Type: Full Time, Permanent
Functional Areas: Sales
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Flexible timing
Monday to Friday
No travel
Day Shift
ACE Infoway Benefits
Work From Home 
Team Outings 
Cafeteria 
Soft Skill Training 
Free Food 
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