We are seeking a talented Content Manager with expertise in SEO strategies to join our dynamic team. The ideal candidate will have a passion for the education industry, a keen understanding of SEO best practices, and a proven track record of creating SEO-friendly content for websites and blogs. Additionally, they should possess the ability to lead and mentor a team of content writers.
Responsibilities
Develop and execute content strategies to drive organic traffic and improve search engine rankings.
Conduct keyword research to identify relevant topics and optimize content for target keywords.
Create high-quality, engaging content for website pages, blog posts, and other digital channels.
Lead, mentor, and inspire a team of content writers to produce compelling educational content.
Collaborate with cross-functional teams to ensure content aligns with brand messaging and marketing objectives.
Monitor and analyze website traffic, user engagement metrics, and keyword performance to identify opportunities for optimization.
Stay updated on industry trends and algorithm changes to adapt content strategies accordingly.
Provide guidance and support to team members on SEO best practices and content optimization techniques.
Off Page SEO Content Planning for link building, guest blogging, and influencer outreach, to improve website authority and visibility.
What would excite us?
Bachelors degree in Marketing, Communications, or related field.
Proven experience in content management, preferably in the Edtech or education sector.
Strong understanding of SEO principles and best practices.
Proficiency in keyword research tools, such as SEMrush or Ahrefs.
Excellent writing and editing skills, with a keen eye for detail.
Ability to multitask and prioritize tasks in a fast-paced environment.
Experience with content management systems (CMS) and Google analytics, Google search console.
Strong analytical and problem-solving skills.
Creative thinking and a passion for creating compelling educational content.
Leadership experience, with the ability to motivate and manage a team effectively.
Minimum experience of 5 years
As an integral part of our team, we have high expectations for the SEO Manager role. Heres what were looking for:
Strategic Vision: We expect the candidate to have a strategic mindset, capable of developing and executing long-term SEO strategies aligned with our business objectives.
Results-Driven: The ideal candidate should be driven by results, consistently striving to increase organic traffic, improve search engine rankings, and enhance overall website performance.
Analytical Proficiency: We expect proficiency in analyzing data, interpreting metrics, and drawing actionable insights to continuously optimize SEO strategies for maximum impact.
Collaboration and Communication: Strong collaboration and communication skills are essential for effectively working with cross-functional teams and stakeholders, ensuring alignment of SEO efforts with broader business initiatives.
Innovation and Adaptability: Were seeking someone who is passionate about innovation and staying ahead of industry trends, continuously adapting strategies to maintain a competitive edge in the ever-evolving landscape of SEO.
Accountability and Ownership: We expect the candidate to take ownership of their projects and initiatives, demonstrating accountability for results and proactively seeking solutions to challenges.
Commitment to Excellence: Our ideal candidate is committed to excellence in all aspects of their work, striving for continuous improvement and excellence in execution.