Manager - Digital Marketing - Healthcare/Technology (5-8 yrs)

Job Description:

- Overview We are seeking an experienced and data-driven Digital Marketing Manager to join our dynamic team.

- This role involves strategizing, executing, and optimizing digital marketing initiatives to enhance brand visibility and drive business growth.

- The ideal candidate should have a proven track record in digital marketing, with expertise in CRM systems, analytics tools, and global SEO strategies, preferably within the healthcare or technology industry.

Key Responsibilities:

- Plan, design, and implement digital marketing campaigns leveraging CRM systems to drive engagement and lead conversions.

- Manage and optimize the sales funnel, ensuring efficient lead nurturing and conversion strategies.

- Oversee and enhance digital touchpoints, including the website and social media platforms, to improve brand presence and audience engagement.

- Analyze performance metrics for digital campaigns, providing actionable insights to optimize ROI.

- Collaborate with cross-functional teams, including sales, product, and design, to create cohesive marketing strategies.

- Manage vendor and external agency relationships to ensure high-quality deliverables and services.

- Develop and oversee budgets for digital marketing activities, ensuring cost efficiency and maximum returns.

- Execute global SEO strategies, including keyword research, on-page and off-page optimization, technical SEO, and performance tracking.

- Utilize tools such as LinkedIn and HubSpot for campaign management, lead nurturing, and performance analytics.

- Stay updated with digital marketing trends and best practices to innovate and refine strategies.

- Skills and Requirements an MBA or advanced degree is a plus.

- 5-8 years of experience in digital marketing, preferably in a reputed agency or the healthcare/technology sector.

- Proficiency in digital advertising strategies, including CPA, CPC, and CPM campaigns, with expertise in lead generation and direct response marketing.

- Strong understanding of LinkedIn and HubSpot features for campaign management and analytics.

- Expertise in SEO practices, including keyword optimization, content strategy, and technical SEO.

- Hands-on experience with analytics tools like Google Analytics, SEMrush, and similar platforms.

- Exceptional communication, presentation, and project management skills.

- Ability to work in a fast-paced environment, managing multiple projects and deadlines effectively.

- Experience in cross-functional team collaboration and vendor management.

- Creative mindset with a focus on data-driven decision-making.